The present study examines responses of the public to a proposed ecotourism program. Several individuals were randomly contacted in Kerala, India, to elicit their observations and responses to the proposed program, including residents, local travelers and workers. Though a large share of the sample population supported the project, anticipating that it would accelerate the development of the city and increase their annual earnings, many were unaware of the ecological importance of the mangrove wetland. Only 5% of the total sampled populations were aware of the importance of conserving wetland ecosystems in a growing city. This exemplifies the cheerless state of the environmental consciousness of the public in Kerala, despite that the city is among the most literate, socially advanced and environmentally cognizant populations in India. This study highlights the need for development of much deeper scientific consciousness among the public at large.
P. P. Nikhil Raj and Azeez, P. A., “Public on conserving an urban wetland: A Case from Kerala, India”, International journal of Social Ecology and sustainable development, Sustainable policy applications for social ecology and development (Edited by EG Carayannis) Information science reference (IGI global), USA, vol. 1, pp. 14-19, 2010.