Publication

Abstract : The Search Engine Optimization Auditing Tool is a feature-rich Java-based tool made with the power of Data Structures. It caters to help digital marketers and website managers optimize their online presence by performing in-depth SEO analysis. This tool performs category identification, backlink analysis, broken link detection, page load time analysis, and user interface analysis. Auditing evaluates for the best practices to be adopted in improving the ranking performance on search engines. SEO Auditing revolves within the analysis of Technical SEO, On-Page SEO, Off-Page SEO, User Interface and Competitor Analysis. The tool explores all categories within Auditing to briefly estimate the quality of a website and inclusion of Competitor analysis to this tool would add best possible comparison and evaluation of websites.