Publication Type : Journal Article
Publisher : Inderscience Publishers
Source : International Journal of Process Management and Benchmarking
Url : https://doi.org/10.1504/ijpmb.2025.10072631
Campus : Coimbatore
School : School of Social and Behavioural Sciences
Year : 2025
Abstract :
Cite this Research Publication : P. Kirthika, M. Suresh, S. Kanagaraj N.A., Unveiling key success drivers in farmers direct marketing using the interpretive DEMATEL approach, International Journal of Process Management and Benchmarking, Inderscience Publishers, 2025, https://doi.org/10.1504/ijpmb.2025.10072631