Academics

A uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media.

Streams Offered:*

  • Film & Video Production Stream
  • Advertising Stream
  • Animation & Web Designing Stream
  • Content & Web Authoring Stream

*Out of which a student chooses any one as specialization.

Eligibility: Graduation in any discipline with 50% marks

Programme Duration: 2 years (4 Semesters)

Curriculum

Semester I Semester II Semester III Semester IV
Communication and Media Theories Broadcast and Online Journalism Corporate Communication and Public Relations Internship
Studies in Visual Aesthetics Film Studies New Media Comprehensive and Technical Viva-voce
Research Methodology for Communication and Media Studies Internet and Web Technologies Elective III (Group B) Project Work
Print Journalism and Writing for Media Elective I (Group A) Elective IV (Group B)
Media Ethics and Laws Elective II (Group A) News Casting, Anchoring and Programme Presentation Skills
Basics of Advertising Digital Video Editing Public Relations Campaign Practical
Cultural Education Writing for Broadcast and Online Media Elective Lab I (Group C)
Audiography Practice Lab I Amrita Values Programme Elective Lab II (Group C)
Photography Practice Lab I Photography Practice Lab II Short Film Making Techniques Lab
Videography Practice Lab I Videography Practice Lab II Mini Project
Reporting, Editing and Lab Journal Film Analysis Lab Live-in-Labs# / Open Elective*
Graphic Design Lab I Graphic Design Lab II
Components of Visual Design Lab Web Technologies Basics Lab

ELECTIVES

ELECTIVES I & II (GROUP A) ELECTIVES III & IV (GROUP B) ELECTIVES LAB I & II (GROUP C)
FILM & VIDEO PRODUCTION STREAM FILM & VIDEO PRODUCTION STREAM FILM & VIDEO PRODUCTION STREAM
Visualization and Storyboarding Art Direction for TV and Film Basics of Motion Graphics Lab
Media Organization and Management Film Direction Creative Expression in Regional Languages Practice Lab
Screenplay Writing Creative Expression in Regional Languages Documentary Film Making
ADVERTISING STREAM ADVERTISING STREAM Art Composition Practice Lab
Principles of Integrated Marketing Communications Art Direction for TV and Film Dramatics
Visualization and Storyboarding Creative Copy Writing for Media ADVERTISING STREAM
Web Designing and Development Internet Advertising Packaging and Illustration Practical
ANIMATION & WEB DESIGNING STREAM ANIMATION & WEB DESIGNING STREAM Television Commercial Practice Lab
Visualization and Storyboarding Responsive Web Designing Elements of Composition Lab
Graphics and Animation Mobile App Designing Advanced Advertising Photography Lab
Web Designing and Development Corporate Video Production ANIMATION & WEB DESIGNING STREAM
CONTENT & WEB AUTHORING STREAM CONTENT & WEB AUTHORING STREAM Digital Animation Lab
Content Writing for New Media Creative Expression in Regional Languages Advanced Web Designing and Content Authoring
E-learning Strategies Creative Copy Writing for Media Digital Video Compositing Lab
Web Designing and Development Responsive Web Designing Responsive Web Designing Lab
CONTENT & WEB AUTHORING STREAM
Advanced Web Designing
Creative Expression in Regional Languages Practice Lab
Television Commercial Practice Lab
E-learning and Content Authoring Lab

* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Course Overview

CORE SUBJECTS INCLUDED
Graphic Designing Packaging and Illustration Integrated Marketing Communications Internet Advertising
Corporate Communication Public Relations Art Direction Responsive Web Designing
Mobile App Designing E-learning Strategies Media Studies Visualization and Storyboarding
Photography Videography Audio - Video Productions Print Journalism
Writing for Media Broadcast and Online Journalism News Casting & Anchoring Short Film Making
Screenplay Writing Media Ethics Digital Video Compositing Film Studies
Film Direction Corporate Video Production, etc.    
JOB PROFILES SUITABLE FOR
UI/UX Designer Visualizer Graphic/Web Designer Art Director
Ad Copy writer Online Promoter E-learning Designer Audio/Video Editor
VFX Artist SEO Expert Photographer Videographer
Animator Film Director Sound Designer Script Writer
Ad Film Maker Reporter Journalist Programme producer, and many more...
You can join this program at
Degree: 
Postgraduate (PG)
School: 
School of Arts and Sciences
Campuses: 
Mysuru