Academics
A uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media.
Streams Offered:*
- Film & Video Production Stream
- Advertising Stream
- Animation & Web Designing Stream
- Content & Web Authoring Stream
*Out of which a student chooses any one as specialization.
Eligibility: Graduation in any discipline with 50% marks
Programme Duration: 2 years (4 Semesters)
Curriculum
| Semester I | Semester II | Semester III | Semester IV |
| Communication and Media Theories | Broadcast and Online Journalism | Corporate Communication and Public Relations | Internship |
| Studies in Visual Aesthetics | Film Studies | New Media | Comprehensive and Technical Viva-voce |
| Research Methodology for Communication and Media Studies | Internet and Web Technologies | Elective III (Group B) | Project Work |
| Print Journalism and Writing for Media | Elective I (Group A) | Elective IV (Group B) | |
| Media Ethics and Laws | Elective II (Group A) | News Casting, Anchoring and Programme Presentation Skills | |
| Basics of Advertising | Digital Video Editing | Public Relations Campaign Practical | |
| Cultural Education | Writing for Broadcast and Online Media | Elective Lab I (Group C) | |
| Audiography Practice Lab I | Amrita Values Programme | Elective Lab II (Group C) | |
| Photography Practice Lab I | Photography Practice Lab II | Short Film Making Techniques Lab | |
| Videography Practice Lab I | Videography Practice Lab II | Mini Project | |
| Reporting, Editing and Lab Journal | Film Analysis Lab | Live-in-Labs# / Open Elective* | |
| Graphic Design Lab I | Graphic Design Lab II | ||
| Components of Visual Design Lab | Web Technologies Basics Lab |
ELECTIVES
| ELECTIVES I & II (GROUP A) | ELECTIVES III & IV (GROUP B) | ELECTIVES LAB I & II (GROUP C) |
| FILM & VIDEO PRODUCTION STREAM | FILM & VIDEO PRODUCTION STREAM | FILM & VIDEO PRODUCTION STREAM |
| Visualization and Storyboarding | Art Direction for TV and Film | Basics of Motion Graphics Lab |
| Media Organization and Management | Film Direction | Creative Expression in Regional Languages Practice Lab |
| Screenplay Writing | Creative Expression in Regional Languages | Documentary Film Making |
| ADVERTISING STREAM | ADVERTISING STREAM | Art Composition Practice Lab |
| Principles of Integrated Marketing Communications | Art Direction for TV and Film | Dramatics |
| Visualization and Storyboarding | Creative Copy Writing for Media | ADVERTISING STREAM |
| Web Designing and Development | Internet Advertising | Packaging and Illustration Practical |
| ANIMATION & WEB DESIGNING STREAM | ANIMATION & WEB DESIGNING STREAM | Television Commercial Practice Lab |
| Visualization and Storyboarding | Responsive Web Designing | Elements of Composition Lab |
| Graphics and Animation | Mobile App Designing | Advanced Advertising Photography Lab |
| Web Designing and Development | Corporate Video Production | ANIMATION & WEB DESIGNING STREAM |
| CONTENT & WEB AUTHORING STREAM | CONTENT & WEB AUTHORING STREAM | Digital Animation Lab |
| Content Writing for New Media | Creative Expression in Regional Languages | Advanced Web Designing and Content Authoring |
| E-learning Strategies | Creative Copy Writing for Media | Digital Video Compositing Lab |
| Web Designing and Development | Responsive Web Designing | Responsive Web Designing Lab |
| CONTENT & WEB AUTHORING STREAM | ||
| Advanced Web Designing | ||
| Creative Expression in Regional Languages Practice Lab | ||
| Television Commercial Practice Lab | ||
| E-learning and Content Authoring Lab |
* One Open Elective course is to be taken by each student, in the third semester, from the list of Open Electives offered by the School.
# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.
Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.
Course Overview
| CORE SUBJECTS INCLUDED | |||
| Graphic Designing | Packaging and Illustration | Integrated Marketing Communications | Internet Advertising |
| Corporate Communication | Public Relations | Art Direction | Responsive Web Designing |
| Mobile App Designing | E-learning Strategies | Media Studies | Visualization and Storyboarding |
| Photography | Videography | Audio - Video Productions | Print Journalism |
| Writing for Media | Broadcast and Online Journalism | News Casting & Anchoring | Short Film Making |
| Screenplay Writing | Media Ethics | Digital Video Compositing | Film Studies |
| Film Direction | Corporate Video Production, etc. | ||
| JOB PROFILES SUITABLE FOR | |||
| UI/UX Designer | Visualizer | Graphic/Web Designer | Art Director |
| Ad Copy writer | Online Promoter | E-learning Designer | Audio/Video Editor |
| VFX Artist | SEO Expert | Photographer | Videographer |
| Animator | Film Director | Sound Designer | Script Writer |
| Ad Film Maker | Reporter | Journalist | Programme producer, and many more... |
