Publication Type : Conference Paper
Publisher : 7th IEEE International Conference on Computation of Power, Energy, Information and Communication, ICCPEIC 2018
Source : 7th IEEE International Conference on Computation of Power, Energy, Information and Communication, ICCPEIC 2018, Institute of Electrical and Electronics Engineers Inc., p.42-45 (2018)
ISBN : 9781538624470
Keywords : Bear market, Bull market, Commerce, Google trends, Granger causality test, Nifty 50 returns, Search engines, Statistical tests, Unit root tests
Campus : Coimbatore
School : School of Business
Year : 2018
Abstract : pThis paper aims to test the presence or absence of relationship between Google trends data for the words 'bull market' and 'bear market' and the returns of NIFTY. We use Granger causality test to find the relationship between the Google trends data and the index returns. For this study, the adjusted closing prices of Nifty 50 data for period of one year from December 2016 to December 2017 is used to calculate the weekly index return and the Google trend data for India for the keywords 'bull market' and 'bear market' is taken. It was observed that the Google search data for the 'Bull market' is affecting the Nifty 50 returns. © 2018 IEEE./p
Cite this Research Publication : R. Kruthika, Dr. P. Balasubramanian, and Sureshkumar, V., “Relationship between Google Trends Data and Index Returns”, in 7th IEEE International Conference on Computation of Power, Energy, Information and Communication, ICCPEIC 2018, 2018, pp. 42-45.