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Publication Type : Journal Article
Publisher : American Journal of Business
Source : American Journal of Business
Campus : Coimbatore
School : School of Business
Year : 2015
Abstract : The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers’ purchase intention toward the retailers’ private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These include – perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk.
Cite this Research Publication : Ramulu, B., & Sapna, S. (2015). “The effect of Perceived Risk Dimensions on Purchase Intention – Empirical evidence from Indian private labels market”. American Journal of Business, Vol 30(4).pp: 218-230. (Indexed in WoS) An Emerald Publications.