Qualification: 
Ph.D
s_kalyani@cb.amrita.edu

Dr. Kalyani Suresh has a doctorate in Mass Media and Communication Studies from the University Of Madras. She specializes in IMC and New Media Communication.

As part of a UNDP funded project, Dr. Suresh was instrumental in setting up an online course in Mass Communication for economically marginalized students worldwide, for which she was awarded the UN Volunteer of the Year Award in 2004.

An MBA in Human Resources, Dr. Suresh bridges academic experience with industry work expertise. Her teaching competencies include New Media, Research methods and IMC. Prior to joining Amrita, her industry work profile included serving as a Media and Management Consultant in the Advertising industry, a copywriter in the creative team at R. K. Swamy BBDO and as a Wordpress Solutions Architect and blogger for Chillibreeze.com.

Dr. Suresh was chosen as the Best Professor Teaching Advertising Management by ABP News for the National B-School Awards 2013, and is the recipient of the Indira Parikh 50 Women in Education Leaders award, 2019.

Dr. Suresh has been invited as a resource person for faculty development programs and invited talks in the areas of Mass Communication and English in prestigious institutions and has interacted with students as guest faculty for Communication and Management programs at the Wigan and Leigh College, Chennai. She has also presented research papers on New Media in national and international seminars.

Dr. Suresh is a member of the Cyber Society of India.

Invited Talks

  • Resource person for the conduct of a two- day FDP on “English for Visual Media- Film Criticism and Appreciation” at the Department of English of PSGR Krishnammal College for Women, Coimbatore, 2015
  • Lecture on “Social Steganography” at the TEQUIP- II Sponsored Faculty Development Programme on Cyber Security (Information, Networking, Internet and Mobile Security) at PSG College of Technology, Coimbatore, Invited Address as part of FDP, 2013.
  • Invited talk on “Literature and Culture” at NGM College, Pollachi. Addressed Post Graduate Students of English Literature on the topic “Giving English Literature a Virtual Life: A new Window on Culture”, 2013.
  • National Seminar on “Interdisciplinary Crossroads- Perspectives in Cultural Studies organized by the Dept of English, Govt. Victoria College, Palakkad. Invited Address- Structures of Participation in Digital Culture : Connect or Disconnect?, 2013.
  • One-day workshop on the theme “Cyber War: Has it Begun?” organized by The Cyber Society of India in Chennai. Invited Address- Participated as a panellist in a panel discussion titled Internet Information: Freedom vs. Hate Speech, 2012.
     

Publications

Publication Type: Journal Article

Year of Publication Title

2019

B. M. Darshan and Dr. Kalyani Suresh, “The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India”, Humanities and Social Sciences Reviews, vol. 7, no. 4, pp. 195-202, 2019.[Abstract]


Purpose of the study: The advent of digital media along with the recent boom of smartphones has changed the atlas of communication. The ubiquity of Social media has led to its increased use in all aspects of communication as against conventional media. Politics is not an exception. The role of social media in political discourses, engagement, and mobilization is widely realized and practiced and has become an important mode of political communication in India. In this paper, we explore the current academic corpus on political communication in the context of social media. Methodology: The narrative literature review method proposed by Green, Johnson, and Adams (2006) was employed as the method for this article. Relevant peer-reviewed papers published during the period 2011-18 were considered for the narrative review. Appropriate papers were selected by a Google Scholar search using the keywords ‘Social media’, ‘India’ and ‘political communication. Main Findings: The broad aim of the present paper was to explore the current academic literature in the field of social media and political communication. The narrative literature review undertaken indicates scant work with limited focus on the broader issues. Social media influence on voting behavior and political engagement was the well-explored domain, but the determinants and uniqueness of such communication have not been explored. Applications of this study: The indications from the review showcase that the magnitude and essence of political communication have changed through the years. The spectrum of political communication through social media has a great role in political and civic engagement. This study will be useful to the researchers in the field of mass communication, journalism, and political science. Novelty/Originality of this study: The conventional mainstream media and social media are increasingly showing a pattern of convergence and mutual exclusiveness. One of the critical findings from the review is that the gender domains of social media and political communication in India have not been given much attention and empirical evidence is scanty. Future research in the field of social media in India should focus on the gendered spheres of political communication. © Darshan and Suresh.

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2019

S. Sivamol and Dr. Kalyani Suresh, “Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services”, SCMS Journal of Indian Management, vol. 16, no. 2, pp. 73-86, 2019.[Abstract]


With the proliferation of Over the Top (OTT) Video streaming services, researchers are beginning to understand that the 'human' factor along with system design plays a crucial role in understanding the user's technology adoption issues. Framed in quantitative paradigm, this study explores the concept of user-centric perspectives for OTT Video Recommendation Systems from an Indian perspective with the aim of identifying elements of an effective video recommender system that influence its adoption. Findings are derived by assessing recommender effectiveness through the user perceived quality and adoption determinants that in turn influence behavioral intention to use. The findings set the precedent for possible opportunities for OTT video service providers to determine aspects that affect user attitudes and behavioural intentions towards the recommender systems. © 2019 SCMS Group of Educational Institutions. All rights reserved.

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2019

T. S. Kumar and Dr. Kalyani Suresh, “Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix”, Sri Lanka Journal of Social Sciences, vol. 42, no. 1, pp. 13–40, 2019.[Abstract]


Despite prevalent and widespread knowledge about the characteristic nature of heroes and celebrities, research that relates media framing of a hero and celebrity in the cricketing sports arena remains scant. Therefore, the central purpose of this research paper is to develop the academic understanding of this topic by focusing on the relationship between cricket players (from India and Sri Lanka) and the print media. The researchers use media framing stages of Entman (1993), developed upon by Giles (2008) as dependent variables and investigate the influence of dimensions of the frame building process applied by journalists (cognitive, rhetorical and ideological) on the stages, leading to the final news story frame. A high/low hero/ celebrity-performance/character ranking matrix frame is thus created for cricket players that tries to show how journalists frame a specific cricketer in comparison to his cricketing peer. © 2019 National Science Foundation. All rights reserved.

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2018

V. Govindasamy, Dr. Kalyani Suresh, and Dr. Sangeetha G, “Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia”, Prabandhan: Indian Journal of Management, vol. 11, no. 12, 2018.[Abstract]


This paper examined the Corporate Social Responsibility Disclosures of South Indian and Malaysian textile firms to understand the levels of transparency in terms of a comparison between the companies' strategic implementation of CSR vs their efforts towards public perception of their CSR efforts. Paired t - test and binary regression were used to measure CSR Disclosure Indexes within the textile firms, culled from their corporate website communications and annual reports. It was found that CSR disclosure practices varied significantly across strategic implementation and perceived CSR practices for both the countries, with higher levels of perceived CSR. Presently, textile firms in both countries do not seem to provide an accurate image of CSR actions and initiatives. The study is a valuable contribution to academic literature as well as textile firms and stakeholders in making the heterogeneous strategic - perceived CSR link more relevant and transparent, and thus, furthering knowledge on the relationship between CSR reporting and implementation. The study also filled the gap in academic literature in terms of highlighting a model of CSR disclosures that would enable a cross - country study of the dynamics of firms' CSR approach in terms of transparency and value - enhancement of CSR activities.

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2018

Anupama K. and Dr. Kalyani Suresh, “Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude towards Ad and Brand as Influencers”, Asia-Pacific Social Science Review, vol. 18, no. 2, pp. 227-239, 2018.[Abstract]


With television still being the dominant avenue for advertising in India, the study seeks to enhance the understanding of consumer behavior underlying ad and brand attitude formation leading to the self-engagement with fast moving healthcare goods (FMHG). Data (n =100) was collected through online questionnaires using stratified sampling from respondents in two cities of Tamil Nadu, India. The analysis reveals an indirect effect of creative divergence on consumer self-engagement with functional foods and dietary supplements through attitude towards the ad and brand. Gender, age, and income are mediating variables, with the consumers typically belonging to the female gender, the lower age groups, and lower income groups

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2018

V. Govindasamy and Dr. Kalyani Suresh, “Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia”, Pertanika Journal of Social Science & Humanities, vol. 26, no. 4, pp. 2643 - 2656 , 2018.[Abstract]


Malaysia is becoming an increasingly captivating market for international textile retailers. Implementation of Corporate Social Responsibility in textile and apparel industries in Malaysia is necessary because the industry has diversified itself to value-chain, from an original equipment manufacturer (OEM) producer to own brand and design supplier. There are not many studies found on approaches to implementation, drivers, and barriers for Corporate Social Responsibility in the textile sector. The objective of this paper is to examine and analyze approaches, initiatives, adoption, drivers and barriers to CSR implementation in textile and apparel industries in Malaysia. Through this study, the paper aims to understand the perspectives of the CSR practice in Malaysia and advance potential areas that could assist textile and apparel firm management to understand the hurdles preventing CSR implementation. The results of the study indicate that CSR practices among the textile, knitting and garment industry are mostly based on the stakeholders' model widely seen in the Western world. This study further reports the potential challenges of CSR practices in these industries.

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2017

R. Sreejith and Dr. Kalyani Suresh, “The Patanjali marketing Sutra - An exploratory analysis of brand experience, personality, satisfaction, and loyalty in the FMCG space”, Indian Journal of Marketing, vol. 47, no. 9, pp. 36-48, 2017.[Abstract]


The study focused on the association between brand experience, brand personality, consumer satisfaction, and consumer loyalty of brand Patanjali in the FMCG space in South India. It is clear that Patnajali has made its way into the consumers' hearts and minds. Patanjali has simply, yet successfully identified consumers' need for pure and wholesome modern products using Baba Ramdev's image for authentication and credibility. Consumption is seen as a more intellectual experience and consumers seem to use it because the brand arouses their curiosity. Repeated purchase of a brand leads to thinking and problem solving attitudes. The findings indicated that experiential branding seems to be a more powerful indicator of trending behavior regarding product purchase of Patanjali consumers than brand personality, leading to better consumer satisfaction.

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2017

A. Abdulla and Dr. Kalyani Suresh, “Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs”, Prabandhan: Indian Journal of Management, vol. 10, no. 6, 2017.[Abstract]


A narrative analysis of the blog posts from Asian countries taken from travelblog.org was conducted in January 2017 in order understand the travel bloggers' emotional experiences, language style, and social tendencies. Tone Analyzer from IBM was used to study emotional dimensions (anger, disgust, fear, joy, and sadness) ; language style dimensions - analytical, confident, tentative ; and social tendency dimensions - openness, conscientiousness, extraversion, agreeableness, and emotional range. The results showed sadness and joy being the predominant emotions expressed in the travel blogs that were studied. Tourists are exposed to both the best and worst things in the places of travel, and so probably, they experience joy and sadness together. Anger was the least expressed emotion. Emotional range topped among social tendencies of bloggers, with a tentative language style being utilized across travel accounts in Asia.

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2017

I. Lakshman and Dr. Kalyani Suresh, “Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film 'Madras'”, Rupkatha Journal on Interdisciplinary Studies in Humanities, vol. 9, no. 1, pp. 151-163, 2017.[Abstract]


n the theoretical conceptualization of contemporary space, cinema not only focuses on story telling but also provides a window to the cultural and traditional practices of the place and people. The armamentarium of the transitions of Tamil cinema after the 1970's to date has shown an upward swing in the conscious use of sense of place as part of the visual narrative. This article studies the anatomy of place as portrayed in the Tamil film Madras (2014) against the backdrop of the reality and ethos of the slums of North Madras. The Wall - the main protagonist in the film and the power and value given to it, is the fulcrum on which the sense of place is established. This article takes the North Madras community's sense of place as a window to the politics of dominant ideology and materialism infused with morality, as articulated in the film. © AesthetixMS 2016.

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2015

Dr. Kalyani Suresh and Baby, D., “Voices of the "People of the Field": Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India”, Communicator, vol. XLVIII, no. 1, pp. 24-47, 2015.

2015

Dr. Kalyani Suresh and Ramakrishnan, C., “Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014”, Media watch, vol. 6, no. 2, pp. 238-254, 2015.[Abstract]


Twitter is a useful tool for predicting election outcomes, effectively complementing traditional opinion polling. This study undertakes a volume, sentiment and engagement analysis for predicting the popularity of Prime Ministerial candidates on Twitter as a run-up to the Indian Elections 2014. The results from a survey of 2,37,639 pre-poll tweets finds tweet volume as a significant predictor of candidate vote share, and volume and sentiments as predictors for candidate engagement levels. Higher engagement rates evolve from the horizontality of conversations about the candidate, therefore indicating a high degree of interactivity, but do not translate into a higher vote share.

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2013

Dr. Kalyani Suresh, “SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE”, International Journal of Current Research, vol. 5, no. 4, pp. 925-930, 2013.[Abstract]


The Uses and Gratifications Theory suggests that people have different socio-psychological traits, which may affect the way and the reasons they use social media to satisfy their personal needs. In the Internet environment,users are even more actively engaged communication participants, compared to other traditional media. This study aims to examine the relationship between personality factors and Facebook use, and whether gender and age play a role in the dynamics. The study revealed that younger Facebook users had higher levels of extraversion and agreeableness. Older respondents were more conscientious, emotionally stable and open to experiences. Males showed higher extraversion, agreeableness and emotional stability. Females were more conscientious and open to experiences. Attitude towards Facebook and its Online Sociability functions with differed with Age. Extraversion and Openness to Experience differed in relation to Attitude towards Facebook. Extraversion, Conscientiouness and Emotional Stability differed with Online Sociability functions. Gender was not a significant predictor.

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Publication Type: Conference Paper

Year of Publication Title

2017

V. Govindasamy and Dr. Kalyani Suresh, “Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature”, in SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.[Abstract]


CSR implementation is a relatively untapped area of study. Barriers are components that block and test the execution of CSR in an organization while drivers are positive CSR performance indicators. There is a dearth of academic literature of exploration of barriers and drivers of CSR in developing economies. This paper focuses on synthesizing existing scholarly research literature on drivers and barriers of Corporate Social Responsibility from the perspectives of developed and developing economies. With most companies around the world joining the CSR bandwagon in a bid to positively influence their relationships with employees and stakeholders, it is imperative that CSR research addresses the barriers and drivers that companies are likely to face during the implementation of their CSR strategies.

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2014

Dr. Kalyani Suresh and Ramakrishnan, C., “Online twitter'ing' sentiments: A study of pre-poll tweets for predictive analysis of public sentiment”, in International Association for Media and Communication Research Conference (IAMCR) 2014, Hyderabad, 2014.

 

Faculty Research Interest: