Qualification: 
Ph.D
s_kalyani@cb.amrita.edu

Dr. Kalyani Suresh has a doctorate in Mass Media and Communication Studies from the University Of Madras. She specializes in IMC and New Media Communication.

As part of a UNDP funded project, Dr. Suresh was instrumental in setting up an online course in Mass Communication for economically marginalized students worldwide, for which she was awarded the UN Volunteer of the Year Award in 2004.

An MBA in Human Resources, Dr. Suresh bridges academic experience with industry work expertise. Her teaching competencies include New Media, Research methods and IMC. Prior to joining Amrita, her industry work profile included serving as a Media and Management Consultant in the Advertising industry, a copywriter in the creative team at R. K. Swamy BBDO and as a Wordpress Solutions Architect and blogger for Chillibreeze.com.

Dr. Suresh was chosen as the Best Professor Teaching Advertising Management by ABP News for the National B-School Awards 2013.

Dr. Suresh has been invited as a resource person for faculty development programs and invited talks in the areas of Mass Communication and English in prestigious institutions and has interacted with students as guest faculty for Communication and Management programs at the Wigan and Leigh College, Chennai. She has also presented research papers on New Media in national and international seminars.

Dr. Suresh is a member of the Cyber Society of India.

Invited Talks

  • Resource person for the conduct of a two- day FDP on “English for Visual Media- Film Criticism and Appreciation” at the Department of English of PSGR Krishnammal College for Women, Coimbatore, 2015
  • Lecture on “Social Steganography” at the TEQUIP- II Sponsored Faculty Development Programme on Cyber Security (Information, Networking, Internet and Mobile Security) at PSG College of Technology, Coimbatore, Invited Address as part of FDP, 2013.
  • Invited talk on “Literature and Culture” at NGM College, Pollachi. Addressed Post Graduate Students of English Literature on the topic “Giving English Literature a Virtual Life: A new Window on Culture”, 2013.
  • National Seminar on “Interdisciplinary Crossroads- Perspectives in Cultural Studies organized by the Dept of English, Govt. Victoria College, Palakkad. Invited Address- Structures of Participation in Digital Culture : Connect or Disconnect?, 2013.
  • One-day workshop on the theme “Cyber War: Has it Begun?” organized by The Cyber Society of India in Chennai. Invited Address- Participated as a panellist in a panel discussion titled Internet Information: Freedom vs. Hate Speech, 2012.
     

Publications

Publication Type: Journal Article

Year of Publication Publication Type Title

2017

Journal Article

I. Lakshman and Dr. Kalyani Suresh, “Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film 'Madras'”, Rupkatha Journal on Interdisciplinary Studies in Humanities, vol. 9, pp. 151-163, 2017.[Abstract]


n the theoretical conceptualization of contemporary space, cinema not only focuses on story telling but also provides a window to the cultural and traditional practices of the place and people. The armamentarium of the transitions of Tamil cinema after the 1970's to date has shown an upward swing in the conscious use of sense of place as part of the visual narrative. This article studies the anatomy of place as portrayed in the Tamil film Madras (2014) against the backdrop of the reality and ethos of the slums of North Madras. The Wall - the main protagonist in the film and the power and value given to it, is the fulcrum on which the sense of place is established. This article takes the North Madras community's sense of place as a window to the politics of dominant ideology and materialism infused with morality, as articulated in the film. © AesthetixMS 2016.

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2017

Journal Article

A. Abdulla and Dr. Kalyani Suresh, “Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs”, Prabandhan: Indian Journal of Management, vol. 10, no. 6, 2017.[Abstract]


A narrative analysis of the blog posts from Asian countries taken from travelblog.org was conducted in January 2017 in order understand the travel bloggers' emotional experiences, language style, and social tendencies. Tone Analyzer from IBM was used to study emotional dimensions (anger, disgust, fear, joy, and sadness) ; language style dimensions - analytical, confident, tentative ; and social tendency dimensions - openness, conscientiousness, extraversion, agreeableness, and emotional range. The results showed sadness and joy being the predominant emotions expressed in the travel blogs that were studied. Tourists are exposed to both the best and worst things in the places of travel, and so probably, they experience joy and sadness together. Anger was the least expressed emotion. Emotional range topped among social tendencies of bloggers, with a tentative language style being utilized across travel accounts in Asia.

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2015

Journal Article

Dr. Kalyani Suresh and Ramakrishnan, C., “Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014”, Media watch, vol. 6, pp. 238-254, 2015.[Abstract]


Twitter is a useful tool for predicting election outcomes, effectively complementing traditional opinion polling. This study undertakes a volume, sentiment and engagement analysis for predicting the popularity of Prime Ministerial candidates on Twitter as a run-up to the Indian Elections 2014. The results from a survey of 2,37,639 pre-poll tweets finds tweet volume as a significant predictor of candidate vote share, and volume and sentiments as predictors for candidate engagement levels. Higher engagement rates evolve from the horizontality of conversations about the candidate, therefore indicating a high degree of interactivity, but do not translate into a higher vote share.

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2015

Journal Article

Dr. Kalyani Suresh and Baby, D., “Voices of the "People of the Field": Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India”, Communicator, vol. XLVIII, no. 1, pp. 24-47, 2015.

2013

Journal Article

Dr. Kalyani Suresh, “SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE”, International Journal of Current Research, vol. 5, no. 4, pp. 925-930, 2013.[Abstract]


The Uses and Gratifications Theory suggests that people have different socio-psychological traits, which may affect the way and the reasons they use social media to satisfy their personal needs. In the Internet environment,users are even more actively engaged communication participants, compared to other traditional media. This study aims to examine the relationship between personality factors and Facebook use, and whether gender and age play a role in the dynamics. The study revealed that younger Facebook users had higher levels of extraversion and agreeableness. Older respondents were more conscientious, emotionally stable and open to experiences. Males showed higher extraversion, agreeableness and emotional stability. Females were more conscientious and open to experiences. Attitude towards Facebook and its Online Sociability functions with differed with Age. Extraversion and Openness to Experience differed in relation to Attitude towards Facebook. Extraversion, Conscientiouness and Emotional Stability differed with Online Sociability functions. Gender was not a significant predictor.

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Publication Type: Conference Paper

Year of Publication Publication Type Title

2014

Conference Paper

Dr. Kalyani Suresh and Ramakrishnan, C., “Online twitter'ing' sentiments: A study of pre-poll tweets for predictive analysis of public sentiment”, in International Association for Media and Communication Research Conference (IAMCR) 2014, Hyderabad, 2014.

 

Faculty Research Interest: 
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