November 23, 2010
School of Engineering, Coimbatore
 

Amrita Vishwa Vidyapeetham’s Coimbatore campus hosted a three-day photography and short film competition, culminating in an awards ceremony in which eight prizes were awarded for excellence. The theme of this year’s competition was Man and Nature, and its goal, along with providing a forum for emerging student work, was to promote the message of preserving and sustaining Mother Nature.
 

Photography-inauguration
 

The competition was conducted by the Centre for Environmental Studies (CES), in association with Amrita Prakrati Samrakshana Samiti (Nature Club), Amrita Photography Club (APC), and the Amrita School of Communication (ASCOM). In all, 116 photographs and 16 short films were submitted by contestants.
 

This was the second such competition conducted on campus, but the first to include short films. Mr. K. Maruthachalam, CEO of Photo Centre, Coimbatore, was the chief guest and judge of the competition.
 

Photography-inauguration
 

Photographs were judged according to concept, lighting, picture quality, and composition. Short films were assessed on their quality of editing, sound, acting, script and overall performance.
 

Deepak Prabhakaran, M.Tech. (CEN) won the first prize for photography for his entry titled Struggle for Survival. He commented, “Man is causing a lot of damage to Mother Nature. Our very basic needs are threatening the existence of many other creatures. It is high time we understood our mistakes and started taking the job of conservation seriously.”
 

Photography-Prize
 

Vaishnavi N.R. of EIE won the second prize and Abhishek of IT, the third. Consolation prizes were awarded to Madhav T. (ECE), Krishnamohan Menon, (MBA), and Prasanth S., (CS).
 

The first prize in the short film category was awarded to Deeraj V, Civil. Karthick M., ECE, won the second prize.
 

Karthick was drawn to the theme of Man and Nature from the beginning. “I love nature like my mother,” he shared. “This is my first movie; it highlights the importance of water. I framed the screenplay in such a way so that whoever sees this movie will take this simple thought of saving water deep within his or her heart.”
 

All prize winners received cash prizes.
 

Photography-inauguration
 

In his valedictory address, Dr. Pandian N. S., Dean, PG Program stated that the fine arts were a vital part of life, and important for all. He congratulated students for highlighting the theme Man and Nature in many powerful ways.
 

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