Abstract : The purpose behind current study is to know the impact of brand frame of mind on clients' buying interest. Population was clients of branded air conditioner system in mysuru city. Utilizing a self-administrated poll 130 respondents was approached to answer the study utilizing random sampling technique. The outcomes demonstrated that publicizing on print media and online networking have huge effect on brand demeanour. Further, brand position has a critical impact on buying interest of buyers. © 2019, Institute of Advanced Scientific Research, Inc.. All rights reserved.