Amrita School of Business

March 2011

• Industry Visit
  • Visit to Primus Ltd.: On March 10, first-year students visited Primus Limited, a Surgical Glove Manufacturing Company, situated in the Special Economic Zone of Kochi in Kerala. The company is mainly an export-oriented business with key clients located in US and Europe. Students interacted with shop floor workers as well as management to understand the process, product and business in totality.
• Student Excursion
  • Visit to Wayanad, Kerala: On March 25 and 26, first-year students and between April 8-10, second-year students, accompanied by faculty visited the picturesque location of Wayanad, located at a distance of 76 km from Kozhikode, Kerala. This hill station is full of plantations, forests and wildlife. The overnight stay was arranged at the Amrita Vidyalayam Campus of Manathavadi Ashram. The places visited were Thirunelly Temple, Edakkal caves, Meenmutty Water Falls, Kuruva Dweep and Rose Garden.

December 2010 – March 2011

• Entrepreneurship Program
  • Three entities – The MSME(Ministry of Micro Small and Medium Enterprises) Development Institute, Thrissur, The Center for Corporate Relations, Amritapuri and Department of Management, Amritapuri (Kollam) organize a series of lectures to educate and encourage entrepreneurship.

September 2010

• Sri Krishna Jayanthi CelebrationsKrishnashtami is celebrated across India on the eve of the birth of Lord Krishna. At Amritapuri, the students of Department of Management had the blessed opportunity to participate in this auspicious event. They were involved in depicting the life history of Lord Krishna. The students were dressed in traditional costumes of the Pandavas and Lord Krishna.The remaining students (mostly girls) were involved in dressing large number of Little Krishna’s, who were to sit beside Amma during the function. The best eye catcher was one of our students (a boy) dressed as ‘Radha’. The entire tableau consisted of students from MBA, Engineering and various other streams who participated, linked through a single string – Amma’s Love. They had only one goal – Our tableau should bring a smile on our beloved Amma’s lips.
• Amma’s Birthday CelebrationsAmma’s 57th Birthday celebrations at Amritapuri was a turning point in the lives of many students. The students were a part of the ‘Press and Media’ and Special Invitee’s Team. As a part of the media team, the students interviewed various people from various countries, cultures, languages. These people were here in Amritapuri for one single goal – to do Seva during Amma’s Birthday. During these interview sessions many interviewees shared their personal experiences with Amma and how they happened to meet Amma. Most of the time, these experiences were shared with tears in the interviewees eyes. Each experience created a deep impact on the hearts and minds of our students. Towards the end of the birthday celebrations, students were transformed greatly, only by listening to the experiences. They understood the power of Love that Amma showers unconditionally on everyone. They understood the universal language of Love that Amma speaks to everyone. They understood that life has more than what can be seen. Above all they understood that service to mankind is service to God. Amma had shown them this fact by a marathon 24 hour non-stop darshan.Before this event each of them had several questions, several doubts and after the event there was only silence, silence of bliss and contentment, which words can never ever express.

  There were some students responsible for the special invitees also. They created an excellent rapport with them and few of the VIP’s went on to share their experiences with the students. Interestingly, some of the VIPs advised the students on their path ahead. The most important and emotional part of Amma’s birthday celebration was presenting Amma with a book. The book was written, compiled and designed by the MBA students. Within a short span of 10 days the book was printed and offered at the Lotus Feet of Amma. The book was offered in tears of surrender and joy. The book contained the write up of most of the interviews that were conducted by the students.

  As the book was being written, the students were getting transformed deep within, who can possibly do such a powerful act of transformation. The only tool being used for this transformation is Divine Love. The source of this Love is none other Our Own Beloved Amma.

  Amma’s 57th Birthday was a birthday for many students because it was on that day that they were born in the real sense. Their inner self had taken its birth. That is the power of Amma. We are blessed to be a part of Her institutions, because here we all study to gain worldly jobs, but above that we also understand ‘ How to Live and How to Give”, which no other institute in the world can ever think of offering.

• Amrita TV VisitEvery trimester the MBA students are taken for industrial visits in order to understand the real life application of management principles that are taught in class room. They get to interact with business managers, by way of which their doubts regarding the applicability of theory are cleared to a great extent.As a part of this visit, the students were taken to Amrita TV Headquarters at Trivandrum. They had an opportunity to interact with the senior management in Human Resources, Sales and other functional heads. They understood the business model of the TV Transmission Industry, their performance criteria, and the methods through which revenue is earned.

  They also witnessed a live program being shot. The students were finally taken to the studio, where all the reality shows are conducted. The opportunity to look at media as a career option was clear for most of the students. Thus the visit made students observe how concepts in classroom are applied in real time basis and the possible real time outcomes of various business strategies.

August 2010

• ASB faculty member secures post-doctoral fellowship in Italy
  Professor Dr. Hardik Vacchrajani, Assistant Professor of Organizational Behaviour, started a one-year post doctoral program at the University of Bologna, Italy funded through a scholarship provided by the ERASMUS programme of the European Union.
• ASB students leave for a one-year program in Italy
  Five second year students “ Parta Pratim Boral, K Raviteja, Simi Pillai, Sneha R Babu and S Varun “ are spending the second year of their MBA programme at the University of Trento, Trento, Italy funded through a scholarship provided by the ERASMUS programme of the European Union.

• ASB celebrates Onam
• Onam is a festival of happiness, joy and prosperity wherein all the family members unite, prepare traditional cuisines and above all design and prepare the traditional “Attapookal”- A flower decoration to welcome King Mahabali.Department of Management, Amritapuri (Kollam) also celebrated Onam by participating in the Attapookal Competition held by Amrita Vishwa Vidyapeetham. This was the first time that ASB participated. The students designed and decorated a huge Attapookal at the Engineering College Campus.

  ASB students also organized a ‘cultural day’ for Ponnonam. The program brought out multiple hidden talents that the students possessed. The programs ranged from Carnatic Singing to Bharathanathyam to fusion of western and Indian musical instruments.

  Management means managing the 3 M’s i.e. Man, Money, Material. ASB students managed the 3M’s and successfully orgainzed the Onam event in a short notice of 48 hours. The beautiful Attapookal, decorated with colourful flowers of different texture and fragrance, was symbolic to the different cultures and languages that joined hands to make this event an enormous success. The event was treated like a gift from the Keralites to the Non- Keralites.

June 2010

• The second MBA Batch (2010-2012) inauguration function was held on June 28, 2010. The Chief Guest for the function was Mr. Ganesh Nair, MD, Eastern Cashews Ltd, Kollam. The function was also attended by the Dean of ASB, Dr. Sanjay Banerji and Dr. V. S. Somanath, Chair of ASB Amritapuri (Kollam)