December 2010 - March 2011
Krishnashtami is celebrated across India on the eve of the birth of Lord Krishna. At Amritapuri, the students of Department of Management had the blessed opportunity to participate in this auspicious event. They were involved in depicting the life history of Lord Krishna. The students were dressed in traditional costumes of the Pandavas and Lord Krishna.
The remaining students (mostly girls) were involved in dressing large number of Little Krishna's, who were to sit beside Amma during the function. The best eye catcher was one of our students (a boy) dressed as 'Radha'. The entire tableau consisted of students from MBA, Engineering and various other streams who participated, linked through a single string - Amma's Love. They had only one goal - Our tableau should bring a smile on our beloved Amma's lips.
Amma's 57th Birthday celebrations at Amritapuri was a turning point in the lives of many students. The students were a part of the 'Press and Media' and Special Invitee's Team. As a part of the media team, the students interviewed various people from various countries, cultures, languages. These people were here in Amritapuri for one single goal - to do Seva during Amma's Birthday. During these interview sessions many interviewees shared their personal experiences with Amma and how they happened to meet Amma. Most of the time, these experiences were shared with tears in the interviewees eyes. Each experience created a deep impact on the hearts and minds of our students. Towards the end of the birthday celebrations, students were transformed greatly, only by listening to the experiences. They understood the power of Love that Amma showers unconditionally on everyone. They understood the universal language of Love that Amma speaks to everyone. They understood that life has more than what can be seen. Above all they understood that service to mankind is service to God. Amma had shown them this fact by a marathon 24 hour non-stop darshan.
Before this event each of them had several questions, several doubts and after the event there was only silence, silence of bliss and contentment, which words can never ever express.
There were some students responsible for the special invitees also. They created an excellent rapport with them and few of the VIP's went on to share their experiences with the students. Interestingly, some of the VIPs advised the students on their path ahead. The most important and emotional part of Amma's birthday celebration was presenting Amma with a book. The book was written, compiled and designed by the MBA students. Within a short span of 10 days the book was printed and offered at the Lotus Feet of Amma. The book was offered in tears of surrender and joy. The book contained the write up of most of the interviews that were conducted by the students. Most of the articles were published in the Ashram Diary blog on www.amritapuri.org
As the book was being written, the students were getting transformed deep within, who can possibly do such a powerful act of transformation. The only tool being used for this transformation is Divine Love. The source of this Love is none other Our Own Beloved Amma.
Amma's 57th Birthday was a birthday for many students because it was on that day that they were born in the real sense. Their inner self had taken its birth. That is the power of Amma. We are blessed to be a part of Her institutions, because here we all study to gain worldly jobs, but above that we also understand ' How to Live and How to Give", which no other institute in the world can ever think of offering.
Every trimester the MBA students are taken for industrial visits in order to understand the real life application of management principles that are taught in class room. They get to interact with business managers, by way of which their doubts regarding the applicability of theory are cleared to a great extent.
As a part of this visit, the students were taken to Amrita TV Headquarters at Trivandrum. They had an opportunity to interact with the senior management in Human Resources, Sales and other functional heads. They understood the business model of the TV Transmission Industry, their performance criteria, and the methods through which revenue is earned.
They also witnessed a live program being shot. The students were finally taken to the studio, where all the reality shows are conducted. The opportunity to look at media as a career option was clear for most of the students. Thus the visit made students observe how concepts in classroom are applied in real time basis and the possible real time outcomes of various business strategies.
Professor Dr. Hardik Vacchrajani, Assistant Professor of Organizational Behaviour, started a one-year post doctoral program at the University of Bologna, Italy funded through a scholarship provided by the ERASMUS programme of the European Union.
Five second year students “ Parta Pratim Boral, K Raviteja, Simi Pillai, Sneha R Babu and S Varun “ are spending the second year of their MBA programme at the University of Trento, Trento, Italy funded through a scholarship provided by the ERASMUS programme of the European Union.
Onam is a festival of happiness, joy and prosperity wherein all the family members unite, prepare traditional cuisines and above all design and prepare the traditional "Attapookal"- A flower decoration to welcome King Mahabali.
Department of Management, Amritapuri (Kollam) also celebrated Onam by participating in the Attapookal Competition held by Amrita Vishwa Vidyapeetham. This was the first time that ASB participated. The students designed and decorated a huge Attapookal at the Engineering College Campus.
ASB students also organized a 'cultural day' for Ponnonam. The program brought out multiple hidden talents that the students possessed. The programs ranged from Carnatic Singing to Bharathanathyam to fusion of western and Indian musical instruments.
Management means managing the 3 M's i.e. Man, Money, Material. ASB students managed the 3M's and successfully orgainzed the Onam event in a short notice of 48 hours. The beautiful Attapookal, decorated with colourful flowers of different texture and fragrance, was symbolic to the different cultures and languages that joined hands to make this event an enormous success. The event was treated like a gift from the Keralites to the Non- Keralites.
|Year||Topic of Study||Name of Students||Remarks|
|2013-15||A study to understand the effectiveness of Mobile Technology in rural villages of Palakkad district of Kerala.||Abhijith P|
|2013-15||Developing a product strategy for the handicrafts made by the SHG, Wayanad||Durgalakshmi||Presented at International Conference on Women Empowerment & Social Sciences-2015 March 05-07 ; 2015,The American College,Madurai, Tamilnadu, India|
|2013-15||Rural entrepreneurship: Developing a supply chain strategy for handicrafts made by the self-help group Wayanad, kerala||Sneha Suresh|
|2013-15||Rural entrepreneurship: Developing a marketing strategy for handicrafts made by the self-help group (shg) wayanad, kerala||Brinda Sextus|
|2013-15||Human Resource in Agriculture : A study on Malapuram District||A V Amrutha|
|2013-15||A study on microfinance activities of self-help groups of SNDP Yogam||Deepak Raghu|
|2014-16||Study on dairy cooperative in Pulpally Wayanad||Amrut C Das|
|2014-16||An organizational study on KERAFED Karunagapally, Kollam||Praveen Chandran.B|
|2014-16||An Organisational study of The Kerala State Cashew Development Corporation Ltd., Quilon||Gayathri P Nair|
|2014-16||Amrita model for rural development in India –“Amrita SeRVe”||Akash Sreesan|
|2014-16||A study on Neera Unit of Kaipuzha Coconut Producers Company Ltd Kollam||George Jacob|
|2014-16||A study of Niravu Organic village, Kozhikode||Anjali Mallissery|
|2016-18||A study on Agro Service Centre Pallickal, Kottarakkara, Kollam||Surabhi Ramesh Suvitha Vikram|
|2016-18||A study on ice-cream company in Wayanad||Athira Ramachandran Amrith Kiran|
|2016-18||A study on Amrithasree SHG in Parayakadavu Kollam||Ajit J Vishnu Priya|
|2016-18||A study on Aswathy Ice plant Vavvakkavu Kollam||Souhredha Radhakrishnan Krishnajith P M|
|2016-18||A Study on KUDUMBASREE and its impact on agriculture in Kerala||Amrith Kiran||Presented at Published in International Journal for Pure and Applied Mathematics|
|2016-18||A study on Coir Unit in Vallikkavu Kollam||Malini Jayakumar Nishanth C P|
|2016-18||Integrated farm of Gurudas & Lakshmi Flour Mill||Thomas Joy & Sumisha|
Self Help Group of Mananthavady Wayanad
2013-15 batch had visited Self Help Groups in Wayanad and studied how the skill development activities of Amrita Serve project is supporting the women to create products. They devised strategies to develop new products, ensure a robust supply chain and market products in Kerala. The study was presented at International Conference on Women Empowerment & Social Sciences-2015 conducted by The American College, Madurai, Tamilnadu on 5th to 7th March 2015.
Rural Distributor Visit
The students of 2013-15 batch visited a rural distributor for the telecom company Bharti Airtel Ltd at Punalur in Kollam District. The entrepreneur Santhosh explained to the students on how the concept of Rural Distribution was implemented and the challenges involved in setting up the business. He also took the students through the
Hitech Farm Visit
Students of 2013-15 visited the Hitech Dairy Farm of Government of Kerala at Kulathupuzha. The students learned the processes in the plant and how the milk is collected stored, transported to packing and distribution.
Krishi Bhavan, Farmers market and rural entrepreneurs of Kulashekarapuram, Clappana Panchayaths
2015 17 batch students visited the rural entrepreneurs in the nearby panchayaths of Kulashekarapuram and Clappana. The student team visited the Krishi Bhavan of the Panchayat and understood how the government machinery is supporting and promoting various rural entrepreneurial initiatives. They learned about how the oil brand of the panchayath ‘Octakk ‘was developed. They also visited other initiatives of Ochira Block Panchayath and the farmer market there. Visit to the integrated farm of Gurudas and his enterprise was a different experience.
The success story of rural enterprises
Rural marketing students of 2016 18 visited the rural enterprises in locations known to them and to understand their success stories.
Amritasree SHG Kollam
Coir Unit Vallikkavu
Coir Unit Vallikkavu
Farmer Market Uzhavar Santhai at Palayamkottai Tirunelvei
2017-19 batch students had the opportunity to visit the farmers market at Palayamkottai in Tirunelveli Tamil Nadu. The students interacted with the farmers to understand the facilities provided by the state government to market their produce directly to the consumers.