School Activities

2010-11 Academic Year

March 2011

  1. Industry Visit
    1. Visit to Primus Ltd: On March 10, first year students visited Primus Limited, a Surgical Glove manufacturing Company, situated in the Special Economic Zone of Kochi in Kerala. The company is mainly an export oriented business with key clients located in US and Europe. Students interacted with shop floor workers as well as management to understand the process, product and the business in totality.
  2. Student Excursion
    1. Visit to Wayanad, Kerala: On March 25 and 26, first year students and between April 8-10, second year students, accompanied by faculty visited the picturesque location of Wayanad, located at a distance of 76 km from Kozhikode, Kerala. This hill station is full of plantations, forests and wildlife. The overnight stay was arranged at the Amrita Vidyalayam Campus of Manathavadi Ashram. The places visted were Thirunelly Temple, Edakkal caves, Meenmutty Water Falls, Kuruva Dweep and Rose Garden.


December 2010 - March 2011

  1. Entrepreneurship Program
    1. Three entities - The MSME(Ministry of Micro Small and Medium Enterprises) Development Institute, Thrissur, The Center for Corporate Relations, Amritapuri and Department of Management, Amritapuri (Kollam) organize a series of lectures to educate and encourage entrepreneurship.


September 2010

  1. Sri Krishna Jayanthi Celebrations

    Krishnashtami is celebrated across India on the eve of the birth of Lord Krishna. At Amritapuri, the students of Department of Management had the blessed opportunity to participate in this auspicious event. They were involved in depicting the life history of Lord Krishna. The students were dressed in traditional costumes of the Pandavas and Lord Krishna.

    The remaining students (mostly girls) were involved in dressing large number of Little Krishna's, who were to sit beside Amma during the function. The best eye catcher was one of our students (a boy) dressed as 'Radha'. The entire tableau consisted of students from MBA, Engineering and various other streams who participated, linked through a single string - Amma's Love. They had only one goal - Our tableau should bring a smile on our beloved Amma's lips.

  2. Amma's Birthday Celebrations

    Amma's 57th Birthday celebrations at Amritapuri was a turning point in the lives of many students. The students were a part of the 'Press and Media' and Special Invitee's Team. As a part of the media team, the students interviewed various people from various countries, cultures, languages. These people were here in Amritapuri for one single goal - to do Seva during Amma's Birthday. During these interview sessions many interviewees shared their personal experiences with Amma and how they happened to meet Amma. Most of the time, these experiences were shared with tears in the interviewees eyes. Each experience created a deep impact on the hearts and minds of our students. Towards the end of the birthday celebrations, students were transformed greatly, only by listening to the experiences. They understood the power of Love that Amma showers unconditionally on everyone. They understood the universal language of Love that Amma speaks to everyone. They understood that life has more than what can be seen. Above all they understood that service to mankind is service to God. Amma had shown them this fact by a marathon 24 hour non-stop darshan.

    Before this event each of them had several questions, several doubts and after the event there was only silence, silence of bliss and contentment, which words can never ever express.

    There were some students responsible for the special invitees also. They created an excellent rapport with them and few of the VIP's went on to share their experiences with the students. Interestingly, some of the VIPs advised the students on their path ahead. The most important and emotional part of Amma's birthday celebration was presenting Amma with a book. The book was written, compiled and designed by the MBA students. Within a short span of 10 days the book was printed and offered at the Lotus Feet of Amma. The book was offered in tears of surrender and joy. The book contained the write up of most of the interviews that were conducted by the students. Most of the articles were published in the Ashram Diary blog on

    As the book was being written, the students were getting transformed deep within, who can possibly do such a powerful act of transformation. The only tool being used for this transformation is Divine Love. The source of this Love is none other Our Own Beloved Amma.

    Amma's 57th Birthday was a birthday for many students because it was on that day that they were born in the real sense. Their inner self had taken its birth. That is the power of Amma. We are blessed to be a part of Her institutions, because here we all study to gain worldly jobs, but above that we also understand ' How to Live and How to Give", which no other institute in the world can ever think of offering.

  3. Amrita TV Visit

    Every trimester the MBA students are taken for industrial visits in order to understand the real life application of management principles that are taught in class room. They get to interact with business managers, by way of which their doubts regarding the applicability of theory are cleared to a great extent.

    As a part of this visit, the students were taken to Amrita TV Headquarters at Trivandrum. They had an opportunity to interact with the senior management in Human Resources, Sales and other functional heads. They understood the business model of the TV Transmission Industry, their performance criteria, and the methods through which revenue is earned.

    They also witnessed a live program being shot. The students were finally taken to the studio, where all the reality shows are conducted. The opportunity to look at media as a career option was clear for most of the students. Thus the visit made students observe how concepts in classroom are applied in real time basis and the possible real time outcomes of various business strategies.


August 2010

  1. ASB faculty member secures post-doctoral fellowship in Italy

    Professor Dr. Hardik Vacchrajani, Assistant Professor of Organizational Behaviour, started a one-year post doctoral program at the University of Bologna, Italy funded through a scholarship provided by the ERASMUS programme of the European Union.

  2. ASB students leave for a one-year program in Italy

    Five second year students “ Parta Pratim Boral, K Raviteja, Simi Pillai, Sneha R Babu and S Varun “ are spending the second year of their MBA programme at the University of Trento, Trento, Italy funded through a scholarship provided by the ERASMUS programme of the European Union.

  3. ASB celebrates Onam

    Onam is a festival of happiness, joy and prosperity wherein all the family members unite, prepare traditional cuisines and above all design and prepare the traditional "Attapookal"- A flower decoration to welcome King Mahabali.

    Department of Management, Amritapuri (Kollam) also celebrated Onam by participating in the Attapookal Competition held by Amrita Vishwa Vidyapeetham. This was the first time that ASB participated. The students designed and decorated a huge Attapookal at the Engineering College Campus.

    ASB students also organized a 'cultural day' for Ponnonam. The program brought out multiple hidden talents that the students possessed. The programs ranged from Carnatic Singing to Bharathanathyam to fusion of western and Indian musical instruments.

    Management means managing the 3 M's i.e. Man, Money, Material. ASB students managed the 3M's and successfully orgainzed the Onam event in a short notice of 48 hours. The beautiful Attapookal, decorated with colourful flowers of different texture and fragrance, was symbolic to the different cultures and languages that joined hands to make this event an enormous success. The event was treated like a gift from the Keralites to the Non- Keralites.


June 2010

  1. The second MBA Batch (2010-2012) inauguration function was held on June 28, 2010. The Chief Guest for the function was Mr. Ganesh Nair, MD, Eastern Cashews Ltd, Kollam. The function was also attended by the Dean of ASB, Dr. Sanjay Banerji and Dr. V. S. Somanath, Chair of ASB Amritapuri (Kollam)


Student Activities

Students have Under Taken Study Projects about Rural Marketing During the Last 5 Years for their Course

Year Topic of Study Name of Students Remarks
2013-15 A study to understand the effectiveness of Mobile Technology in rural villages of Palakkad district of Kerala. Abhijith P  
2013-15 Developing a product strategy for the handicrafts made by the SHG, Wayanad Durgalakshmi Presented at International Conference on Women Empowerment & Social Sciences-2015 March 05-07 ; 2015,The American College,Madurai, Tamilnadu, India
2013-15 Rural entrepreneurship: Developing a supply chain strategy for handicrafts made by the self-help group Wayanad, kerala Sneha Suresh  
2013-15 Rural entrepreneurship: Developing a marketing strategy for handicrafts made by the self-help group (shg) wayanad, kerala Brinda Sextus  
2013-15 Human Resource in Agriculture : A study on Malapuram District A V Amrutha  
2013-15 A study on microfinance activities of self-help groups of SNDP Yogam Deepak Raghu  
2014-16 Study on dairy cooperative in Pulpally Wayanad Amrut C Das  
2014-16 An organizational study on KERAFED Karunagapally, Kollam Praveen Chandran.B  
2014-16 An Organisational study of The Kerala State Cashew Development Corporation Ltd., Quilon Gayathri P Nair  
2014-16 Amrita model for rural development in India –“Amrita SeRVe” Akash Sreesan  
2014-16 A study on Neera Unit of Kaipuzha Coconut Producers Company Ltd Kollam George Jacob  
2014-16 A study of Niravu Organic village, Kozhikode Anjali Mallissery  
2016-18 A study on Agro Service Centre Pallickal, Kottarakkara, Kollam Surabhi Ramesh Suvitha Vikram  
2016-18 A study on ice-cream company in Wayanad Athira Ramachandran Amrith Kiran  
2016-18 A study on Amrithasree SHG in Parayakadavu Kollam Ajit J Vishnu Priya  
2016-18 A study on Aswathy Ice plant Vavvakkavu Kollam Souhredha Radhakrishnan Krishnajith P M  
2016-18 A Study on KUDUMBASREE and its impact on agriculture in Kerala Amrith Kiran Presented at Published in International Journal for Pure and Applied Mathematics
2016-18 A study on Coir Unit in Vallikkavu Kollam Malini Jayakumar Nishanth C P  
2016-18 Integrated farm of Gurudas & Lakshmi Flour Mill Thomas Joy & Sumisha  

March 2015

Self Help Group of Mananthavady Wayanad

2013-15 batch had visited Self Help Groups in Wayanad and studied how the skill development activities of Amrita Serve project is supporting the women to create products. They devised strategies to develop new products, ensure a robust supply chain and market products in Kerala. The study was presented at International Conference on Women Empowerment & Social Sciences-2015 conducted by The American College, Madurai, Tamilnadu on 5th to 7th March 2015.

Rural Distributor Visit

The students of 2013-15 batch visited a rural distributor for the telecom company Bharti Airtel Ltd at Punalur in Kollam District. The entrepreneur Santhosh explained to the students on how the concept of Rural Distribution was implemented and the challenges involved in setting up the business. He also took the students through the

Hitech Farm Visit

Students of 2013-15 visited the Hitech Dairy Farm of Government of Kerala at Kulathupuzha. The students learned the processes in the plant and how the milk is collected stored, transported to packing and distribution.

Krishi Bhavan, Farmers market and rural entrepreneurs of Kulashekarapuram, Clappana Panchayaths

2015 17 batch students visited the rural entrepreneurs in the nearby panchayaths of Kulashekarapuram and Clappana. The student team visited the Krishi Bhavan of the Panchayat and understood how the government machinery is supporting and promoting various rural entrepreneurial initiatives. They learned about how the oil brand of the panchayath ‘Octakk ‘was developed. They also visited other initiatives of Ochira Block Panchayath and the farmer market there. Visit to the integrated farm of Gurudas and his enterprise was a different experience.

The success story of rural enterprises  

Rural marketing students of 2016 18 visited the rural enterprises in locations known to them and to understand their success stories.

Lakshmi Enterprises Clappana

Lakshmi Enterprises Clappana

Lakshmi Enterprises Clappana

Aswathy Ice plant Vavvakkavu

Amritasree SHG Kollam

Coir Unit Vallikkavu

Coir Unit Vallikkavu

Farmer Market Uzhavar Santhai at Palayamkottai Tirunelvei

2017-19 batch students had the opportunity to visit the farmers market at Palayamkottai in Tirunelveli Tamil Nadu. The students interacted with the farmers to understand the facilities provided by the state government to market their produce directly to the consumers.

2011-12 Academic Year

October 2011

  1. Won 3rd prize for Business Plan contest conducted by (Federal Bank funded) FISAT Business school on 29th October 2011 on the topic “Innovation in Kerala tourism”. The event was a south Indian B-fest meet where 30 teams participated.The winning team members are : Sreedhar, Arjun Soman, Prem Anandan, Vignesh, Mahitha Mohan, Vignesh


2010-11 Academic Year

March 2011

  1. Students participated in the Amala Bharatam Campaign conducted in Sabarimala on 6th & 7th November 2011.
  2. Student Participation in B-Fests
    1. Mukesh Kumar Mukul, Rahul Ajay, Rahul Chakraborty, Sinu George Combined team of First Year and Second Year Students participated in the TATA Crucible Campus quiz contest held at The Gateway Hotel, Kochi on March 22, 2011.


February 2011

  1. Student Participation in B-Fests
    1. Aravind N and Arjun A, first year students - won second prize for paper presentation competition at the B-Fest conducted by Institute of Management in Kerala, Kundara, Kollam, February 15, 2011.
    2. Mukesh Kumar Mukul and Vishal Balan, first year students - participated in the Economic Times quiz contest held at the Rajagiri School of Business, Kochi, February 14, 2011.
    3. Mukesh Kumar Mukul and Vishal Balan, first year students - won third prize in the quiz competition conducted by Institute of Management in Kerala, Kundara, Kollam, February 15, 2011.
    4. Rahul K Ajay and Sinu George, second year students - won second prize in Business Quiz contest at Management Fest Radiance held by Marian College, Idukki, February 8, 2011.
    5. Ravikumar Gupta & Mr.Sandeep Kumar Mohapatra, second year students won first prize in Case Study competition on œInnovative Business Strategies at the B-Fest conducted by Institute of Management in Kerala, Kundara, Kollam, Feburary 15, 2011.
    6. Ravikumar Gupta, second year student - participated in the œGolden Entrepreneur competition conducted by Kerala Institute of Cooperative Management Association,Trivandrum., February 26, 2011.


January 2011

  1. Student Papers at Conferences
    1. Meenu S, Mritunjay Kumar, Shaju Raj and Vidhyalakshmi (second year students), Need of the Hour, Learning Teacher Network 's 7th International Conference, Berlin, Germany, January 27-29, 2011.
    2. Biswas B. Chandran, Gautam Nair, Maheshwar Pratap MS and Shabana Mohamed Shani (second year students), Energy Conservation, Universities and Carbon Footprint, International Energy Summit, Nagpur, India, January 27-30, 2011.
    3. Aravind T. U., Amrit Prakash, Suman Kumari Sharma and Sushant Kumar Behera (second year students), National Mission for a Green India “ A Peep Through, International Conference on Environmental Science and Development “ICSED 2011, Mumbai, India, January 7-8, 2011.


December 2010

  1. Student Participation in B-Fest
    1. Anu K Manappuram, Akash M P, Aravind N, Arjun A, Bitupan Borborah, Jeayaram Subramaniam, Mukesh Kumar Mukul, Shyam G, Sidda Dinesh Reddy, Vikrant Kumar, Vishal Balan and Vishnu Priya A S, first year students, participated in the Business Fest, ˜PRAYAAN "(operations game, marketing game and business quiz) organized by MES College, Aluva, Kerala, December 7, 2010.


November 2010

  1. Student Participation in B-Fest
    1. Sandeep Kumar Mohapatra and Vivek U, second year students, participated in the Shastra (operations management) event at ˜Sanskrit 2010" conducted by the Institute of Public Enterprises, Hyderabad, November 3-4, 2010.


October 2010

  1. Student Participation in B-Fest
    1. Karthikeyan R, second year student, participated in the Best Manager (Milleur Gerant)event at ˜CREZILS", Inter Collegiate Management Meet held by the Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore, October 20, 2010.


2009 - 2010 Academic Year

January 2010

  1. Student Participation in B-Fest
    1. Abhijeet Mishra, Amrit prakash, Rahul Ajay, Ravi Gupta, Rahul Chakraborty, Sneha Babu Sreejith S, Sinu George, Sandeep Mohapatra and Varun S first year students - participated in the Economic Times quiz contest held at the TOC H Auditorium, Toc H School Road, Vytilla, Kochi on January 27, 2010.


November 2009

  1. Student Participation in B-Fest
    1. Rahul K Ajay and Sinu George second year students Won First prize in Business Quiz contest at Management Fest Ecsatlia held at St. Johns College, Pathanamthitta on November 26, 2009.


Student Forums

  • Infocrats - A systems forum which enables students to acquaint themselves with the latest developments in Information Technology.
  • Empower7 (M7) - A marketing club that organizes role-playing exercises, quizzes, poster competitions, advertising simulations that supplement real-life marketing experiences.
  • Odovacar - Finance Forum of ASB providing opportunities to obtain insights into the latest developments in the areas of finance and banking.
  • O-Zone - Operations and Relations Club of ASB which organizes field trips, colloquia, quizzes, and games.
  • Relations - HR forum that aims to help students by giving them the edge, helping them know themselves and their competencies better through thought-provoking and fun-filled games that evoke curiosity, stimulate the mind and kindle their passion to achieve their goals.