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Publications
The Effect of Direct Advertising to Consumers (DTCA) In Prescription Pharmaceutical Drugs, and Consumer Welfare

Authors : Kalyanaram, Gurumurthy, Dr. P. Balasubramanian

Publisher : Proceedings of the Northeast Business Economics Association

Publications
Corporate Social Responsibility (CSR) disclosures using social media in India

Authors : Anjana, Arun, V., Eswar, M., Babu, S.

Publisher : Proceedings of the International Conference on Industrial Engineering and Operations Management

Publications
Empowering Women Through Employment Guarantee Scheme:Evidence from India

Authors : Dr. Sangeetha G, Maheshwar Pratap, Dr Deepak Gupta, Anitha Kaveri

Publisher : 57th Annual Conference of the Indian Society of Labour Economics (ISLE)

Publications
Factors Affecting Customer Ratings of Indian Hotels

Authors : Dr. Sangeetha G, Aswin K

Publisher : Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium)

Publications
The Impact of Transparency Enablers on Social Welfare Schemes : Evidence from NREGA

Authors : Dr. Sangeetha G, Maheshwar Pratap

Publisher : 4th Biennial Indian Academy of Management Conference

Publications
On mopping the agricultural surplus

Authors : Shyam Nath

Publisher : Economic Affairs, Annual Number

Publications
Measuring and Explaining Efficiency of Indian banking sector

Authors : Dr. Sangeetha G, Nair, Smitha

Publisher : Twelfth AIMS International Conference on Management, IIM Kozhikod

Publications
Land revenue: Alternative to farm income tax

Authors : Shyam Nath

Publisher : Capital

Publications
Rapid Loan Growth and its Effects on Credit Risk of Indian Banks

Authors : Dr. Sangeetha G, Venugopal Gopikumar

Publisher : Twelfth AIMS International Conference on Management, IIM Kozhikode

Publications
Key Influencing Factors for countries Innovation: A Cross country analysis

Authors : Dr. Sangeetha G, Saikumar, Chitta Manoj Venkata

Publisher : 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015

Publications
Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India

Authors : Sangeetha Gunasekar, Sofi

Publisher : NSE-IGIDR International Conference on Corporate Governance, 2014,

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