Course

OPEN ELECTIVES-UG (Arts , Humanities and Commerce)

Unit 1

Introduction to Event Management

Understanding the concept and scope of event management, Historical overview of event management, Types of events and their characteristics, Role, and responsibilities of an event manager.

Unit 2

Event Planning and Coordination

The event planning process: from conception to execution, Budgeting and financial management for events, Vendor selection, negotiation, and management, Logistics, and operations management for events.

Unit 3

Marketing and Promotion for Events

Developing event marketing strategies, utilizing traditional and digital marketing channels, Creating promotional materials and campaigns, Sponsorship acquisition and management.

Unit 4

Event Execution and Operations

On-site management and coordination, Handling emergencies and crisis management, Guest and attendee management, Evaluating event success and post-event analysis.

Unit 5

Event Legal and Ethical Considerations

Legal aspects of event management: contracts, permits, and insurance, Ethical considerations in event planning and execution, Risk management strategies for events, Sustainability practices in event management.

Course Objective:

This course aims to equip students with the knowledge, skills, and practical experience necessary to plan, coordinate, and execute successful events across various industries. Through theoretical learning, hands-on exercises, and real-world case studies, students will develop proficiency in event management principles, including budgeting, marketing, operations, legal compliance, and ethical considerations. By the end of the course, students will be prepared to excel as competent and ethical event managers capable of delivering memorable and impactful events.

Course Outcomes:

CO1: Demonstrate proficiency in planning, coordinating, and executing various types of events.

CO2: Apply budgeting and financial management principles to effectively manage event finances.

CO3: Develop comprehensive event marketing strategies utilizing both traditional and digital channels.

CO4: Exhibit proficiency in vendor selection, negotiation, and management for successful event execution.

CO5: Understand and apply legal and ethical considerations in event planning and execution.

CO6: Evaluate the success of events through post-event analysis and apply lessons learned to future event management endeavours.

References:

1. Razaq Raj, Sumeet Malik – Event Management: Principles and Practices – SAGE
2. Judy Allen – Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events – Wiley
3. Leonard Hoyle – Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions – Wiley
4. Tarlow Peter and Uysal Muzaffer – Risk Management in Events: An Introduction –
5. Judy Allen – The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events – Wiley
6. Laura Capell – Event Management for Dummies – John Wiley and Sons