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Course Detail

Course Name Business Environment
Course Code 26BUS112
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Semester 2
Credits 4
Campus Kochi

Syllabus

Unit 1

Business Environment: Components and significance – Scope – political, Economic, Social, Technological, Legal, Cultural and Labour Environment – Trade Unions – Quality Circles – External Factors Influencing Business Environment – Dimensions of International Business Environment – Challenges.

Unit 2

Indian Economic Systems – Economic Planning – Planning Commission and NITI Ayog – Public Sector – Changing Role – Relevance – Public Sector Reforms – Public Private Participation – Privatization and Disinvestments

Unit 3

Fiscal Policy – Monitory Policy – Structure of Union and State Budgets – Sources of Revenue – Management of Public Debt – Economic and Industrial Policy – Economic Reforms – Land Reforms – Liberalization – Problems of Growth – Unemployment – Poverty – Regional Imbalances – SEZ – Inflation – Black Money

Unit 4

Foreign Direct Investment (FDI) and Institutional Investment – FDI in Retail Trade – Problems and Consequences – FEMA – Multinational Corporations Role and Recent Trends – Problems and Consequences

Unit 5

WTO – WTO and India – Trade Related Intellectual Property Rights (TRIPS) – Trade Related Investment Measures (TRIMS) – General Agreement on Trade in Services (GATS) – BRICS – GAAT – SAARC – ASEAN – OPEC – Intellectual Property Rights – Recent Foreign trade policy.

Objectives and Outcomes

Course Objective:

To examine critically the factors of various types of business environments and interactions with Business: Political, Economic, Socio-cultural, Legal, Technological Global, and Natural environment.

Course Outcomes:

The student will be able:

CO1: To understand the components of the business environment including political, economic, social, technological, legal, cultural, and labour aspects.

CO2: To identify the key elements of the Indian economic system and economic planning.

CO3: To understand components of fiscal policy, monetary policy, and the structure of Union and State budgets.

CO4: To describe the role of FEMA and the impact of multinational corporations on the Indian economy.

CO5: To compare the roles and impacts of different international trade organizations on global trade.

  PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PO13 PO14 PO15
CO1 1 0 0 1 0 0 0 0 0 1 1 0 1 0 0
CO2 1 0 0 0 0 0 0 0 0 1 1 0 1 1 0
CO3 1 0 0 0 1 1 1 1 0 1 1 0 1 1 1
CO4 1 0 0 2 0 0 0 0 0 1 1 0 2 1 1
CO5 1 0 0 1 1 1 0 1 1 1 1 0 1 1 1

Text Books / References

Textbooks:

  •  Rangarajan, C.A. – Perspective in Economics – S.Chand& Sons
  • K.V. Sivayya and VBM Das – Indian Industrial Economy – Sultan Chand

References:

  • Francis Cherunillam – Business Environment: Text and Cases – Himalaya Publishing House.
  • Aswathappa, K. – Essentials of Business Environment – Himalaya Publishing House.
  • Raj Agarwal – Business Environment – Excel Publications.

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