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Course Detail

Course Name AI in People Analytics and Talent Management
Course Code 26BUS344
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Credits 3
Campus Kochi

Syllabus

Unit 1

Introduction to People Analytics and AI in HR – Evolution of HR from traditional HRM to people analytics. Meaning and scope of people analytics. Role of AI in HR decision-making. Difference between traditional HR metrics and AI-driven people insights. Importance of data-driven talent management. AI adoption trends in HR functions. Role of HR managers in AI-enabled organizations.

Unit 2

Workforce Data and AI-Driven HR Insights – Key Role of AI in identifying workforce patterns and trends. Predictive insights for workforce planning and talent demand. AI vs human judgment in HR decision-making – Advantages and Disadvantages. Limitations and risks of AI-based people analytics.

Unit 3

AI in Recruitment and Talent Acquisition – AI-enabled resume screening and candidate shortlisting – ATS. Role of AI in recruitment forecasting and hiring decisions – Assistance of AI and Key benefits. Benefits and challenges of AI-driven recruitment – Examples of real life scenario. Bias and fairness issues in AI-based hiring systems. Case studies of AI adoption in recruitment.

Unit 4

AI in Performance Management and Employee Engagement – Role of AI in performance measurement and appraisal systems – Key roles and benefits. Continuous performance feedback using AI tools – leading platforms. AI-driven analysis of employee engagement and satisfaction. Predicting employee turnover and retention risks. AI-supported learning and skill development.

Unit 5

AI in Talent Development and Strategic HR Decisions – AI-supported talent development and career path planning. Workforce planning and succession management using AI. Role of AI in identifying skill gaps and training needs. AI-enabled HR decision support systems. Impact of AI on HR roles and competencies.

Objectives and Outcomes

Course Objectives:

This course aims to introduce students to the use of Artificial Intelligence and analytics in human resource management and talent decisions. The course focuses on how AI supports workforce planning, recruitment, performance management, employee engagement, and retention. Students will learn to interpret people data, evaluate AI-driven HR insights, and apply them responsibly in organizational decision-making.

Course Outcomes:

The student will be able:

CO1: Explain the role of AI and analytics in modern human resource management.

CO2: Use people data to support talent-related business decisions.

CO3: Apply AI-enabled insights to recruitment, performance, and workforce planning.

CO4: Explain how AI is used to improve performance appraisal, employee engagement, and retention decisions in organizations.

CO5: Practice responsible and ethical use of AI in people and talent management.

  PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PO13 PO14 PO15
CO1 1 0 0 1 0 0 0 0 0 1 1 0 1 1 1
CO2 1 2 1 1 0 0 0 0 0 1 2 0 1 1 1
CO3 1 1 1 1 0 0 0 0 0 1 2 0 1 1 1
CO4 1 1 2 1 0 0 0 0 0 1 2 0 1 1 1
CO5 2 2 2 1 0 0 0 0 0 1 2 1 1 1 1

Text Books / References

Text Books and References

  1. Human Resource Management: People, Data, and Analytics 1st Edition – Talya bauer
  2. McKinsey, PwC – Reports on Future of Work and AI in HR

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