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Dr. Vinotha C

Assistant Professor (Sl. Gd.), School of Business, Coimbatore

Qualification: Ph.D

Bio

Dr. Vinotha is an accomplished academician with over two decades of academic experience and 2.8 years of industry experience, specializing in Finance and Marketing. She is currently serving as Assistant Professor (Sl. Gr) at School of Business, Coimbatore Campus. She holds a Ph.D. from Bharathiar University and is UGC-NET qualified. Her teaching expertise includes Financial Management, Banking and Financial Services, Accounting, Strategic Cost Management, Consumer Behaviour, and Entrepreneurship. She has successfully completed AICTE- and UGC-funded research projects and has authored books on Sustainable Rural Development and Marketing Analytics. She has been the representative for AICTE, Anna University , NBA and NACC in her previous work assignments. Her research interests include Financial Inclusion, Fintech, AI in finance and marketing, Sustainable Development, and Financial markets.

Publications

Journal Article

Year : 2025

Integrating SDGs into Corporate Strategy: Best Practices and Challenges The Future of Corporate Sustainability: Aligning Business with SDGs

Cite this Research Publication : M. N. Prabadevi, P. Thamaraiselvi, C. Vinotha, P. Shanmugha Priya, Neha Jain, Mahesh Uday Mangaonkar, Advances in Consumer Research, 2025.

Year : 2024

Transforming E-Commerce: Unleashing The Potential Of Dynamic Pricing Optimization Through Artificial Intelligence For Strategic Management

Cite this Research Publication : Dr. S. V. Akilandeeswari, Dr. Pooja Nagpal, Dr. C. Vinotha, Kaneenika Jain, Ridhika Chatterjee, Mallikarjuna Rao Gundavarapu, Transforming E-Commerce: Unleashing The Potential Of Dynamic Pricing Optimization Through Artificial Intelligence For Strategic Management, Migration Letters, Dewspublication, 2024, https://doi.org/10.59670/ml.v21is3.6931

Publisher : Dewspublication

Year : 2024

Machine Learning and Ai in Marketing–Connecting Computing Power to Human Insights

Cite this Research Publication : Pooja Nagpal, C. Vinotha, Lucky Gupta, Gunjan Sharma, Khyati Kapil, Vijay Kumar Yadav, Akhil Sankhyan, Machine Learning and Ai in Marketing–Connecting Computing Power to Human Insights, International Journal of Intelligent Systems and Applications in Engineering, 2024.

Year : 2023

Impact of Artificial Intelligence and Cyber Security as Advanced Technologies on Bitcoin Industries

Cite this Research Publication : Deepak, P. William, Rajat Dubey, Shilpa Sachdeva, C. Vinotha, Sunny Masand, Anurag Shrivastava, Impact of Artificial Intelligence and Cyber Security as Advanced Technologies on Bitcoin Industries, International Journal of Intelligent Systems and Applications in Engineering, 2023

Conference Proceedings

Year : 2024

Artificial Intelligence in Financial Markets: Predictive Models and Risk Management Strategies

Cite this Research Publication : C. Vinotha, Faizah Alsulami, Mohd Shuaib Siddiqui, Rachana Saxena, Milind, Rajkumar Kankariya, Artificial Intelligence in Financial Markets: Predictive Models and Risk Management Strategies, 2024 Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), IEEE, 2024, https://doi.org/10.1109/iconstem60960.2024.10568778

Publisher : IEEE

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