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Dr. Manju Meenakshy

Associate Professor, Department of Marketing, School of Business, Kochi

Qualification: M.T.A, Ph.D.
m_manju@asb.kochi.amrita.edu
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Research Interest: Consumer Responses to Virtual Reality, Consumer Behaviour in Tourism, Electronic Word-of-Mouth, Technology and Tourism

Bio Publications Awards Conferences
Bio

Dr. Manju Meenakshy has multifaceted experience, comprising 16 years in academia and 4 years in the tourism industry. She holds a master’s degree in Tourism Administration from Pondicherry Central University. She completed her doctoral research on electronic word-of-mouth (eWOM) in tourism at Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune. She has qualified National Eligibility Test (NET) and has received the Junior Research Fellowship (JRF) Award from UGC.

Her experience in the tourism industry includes working with organizations such as SITA World Travel (I) Ltd, Airtravel Enterprises (I) Limited, and the District Tourism Promotion Council (Ministry of Tourism, Government of Kerala).

Publications

Journal Article

Year : 2026

Redefining luxury in the era of sustainability: a systematic review and qualitative investigation into sustainable luxury marketing

Cite this Research Publication : Y. Yogendra Sai Reddy, Sneha V. S., Manju Meenakshy, Redefining luxury in the era of sustainability: a systematic review and qualitative investigation into sustainable luxury marketing, Cogent Business & Management, Informa UK Limited, 2026, https://doi.org/10.1080/23311975.2026.2624172

Publisher : Informa UK Limited

Year : 2025

Virtual Reality-360° vs. Screen-360° Medium and Ecological vs. Recreational Story Type Impact on Sustainable Travel Intention

Cite this Research Publication : Manju Meenakshy, Vartika Chaudhary, Amit Kumar, Som Sekhar Bhattacharyya, Virtual Reality-360° vs. Screen-360° Medium and Ecological vs. Recreational Story Type Impact on Sustainable Travel Intention, International Journal of Human–Computer Interaction, Informa UK Limited, 2025, https://doi.org/10.1080/10447318.2025.2462124

Publisher : Informa UK Limited

Year : 2024

Electronic word-of-mouth intentions in personal and public networks: a domestic tourist perspective

Cite this Research Publication : Manju Meenakshy, K. D. V. Prasad, Kartikeya Bolar, Chitta Shyamsunder, Electronic word-of-mouth intentions in personal and public networks: a domestic tourist perspective, Humanities and Social Sciences Communications, Springer Science and Business Media LLC, 2024, https://doi.org/10.1057/s41599-024-03753-4

Publisher : Springer Science and Business Media LLC

Year : 2022

An insight into the drivers of electronic word of mouth in tourism

Cite this Research Publication : Manju Meenakshy, Mallika Srivastava, An insight into the drivers of electronic word of mouth in tourism, International Journal of Public Sector Performance Management, Inderscience Publishers, 2022, https://doi.org/10.1504/ijpspm.2022.119832

Publisher : Inderscience Publishers

Year : 2020

Gamification: Increasing Electronic Word of Mouth in Tourism

Cite this Research Publication : Meenakshy, M., Saxena, R., & Srivastava, M. (2020). "Gamification: Increasing Electronic Word of Mouth in Tourism," SCMS Journal of Indian Management, 17(4), 51-62

Year : 2017

Burnout during early career: lived experiences of the knowledge workers in India

Cite this Research Publication : Premalatha Packirisamy, Manju Meenakshy, Srinath Jagannathan, Burnout during early career: lived experiences of the knowledge workers in India, Journal of Enterprise Information Management, Emerald, 2017, https://doi.org/10.1108/jeim-01-2016-0041

Publisher : Emerald

Awards
  • Dr. TMA Pai Gold Medal for outstanding research publication (2025) from Manipal Academy of Higher Education
  • Best Paper Award – Gamification for increasing electronic word of mouth – What will make it work? (2019). Social Sciences Research Colloquium, SCMS Cochin School of Business
  • Best Paper Award and Best Presenter Award in Communication Track – A study of factors influencing tourists to engage in electronic word of mouth (2018), 9th Annual International Conference SIMSARC, Symbiosis Institute of Management Studies
  • Best Paper Award – Impact of customer knowledge management on customer value and purchase intention (2017), 2nd International Marketing Conference on Customer Engagement, IBS, Mumbai
Conferences
  • Value Co-Creation and Digital Business Model Innovation in Metaverse: Illustrated with S-D Logic and Retail Case Studies (2024). 12th International Research Symposium in Service Management, IRSSM, WGSHA, Manipal
  • Exploring Staycations for reviving tourism in the Post-Pandemic fluid scenario (2021). ISDSI Global Conference, IIM Nagpur
  • Gamification for increasing electronic word of mouth – What will make it work? (2019). Social Sciences Research Colloquium, SCMS Cochin
  • A study of factors influencing tourists to engage in electronic word of mouth (2018) at the 9th Annual International Conference SIMSARC, Symbiosis Institute of Management Studies, Pune
  • Tracing customer value in the food retail sector by analyzing the literature on format choice behavior (2017), NASMEI Summer Marketing Conference, IIM, Indore
  • Impact of Customer Knowledge Management on customer value and purchase intention (2017), 2nd International Marketing Conference on Customer Engagement, IBS Mumbai
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