Course

Syllabus

Theory

Transformation of agriculture into agribusiness, various stakeholders and components of agribusiness systems. Importance of agribusiness in the Indian economy and New Agricultural Policy. Distinctive features of Agribusiness Management: Importance and needs of agro-based industries. Classification of industries and types of agro based industries. Institutional arrangement, procedures to set up agro based industries. Constraints in establishing agro-based industries. Agri-value chain: Understanding primary and support activities and their linkages. Business environment: PEST and SWOT analysis. Management functions: Roles and activities, Organization culture. Planning, meaning, definition, types of plans. Purpose or mission, goals or objectives, Strategies, polices procedures, rules, programs and budget. Components of a business plan, Steps in planning and implementation. Organization staffing, directing and motivation. Ordering, leading, supervision, communications, control. Capital management and Financial management of Agribusiness. Financial statements and their importance. Marketing Management: Segmentation, targeting and positioning. Marketing mix and marketing strategies. Consumer behaviour analysis, Product Life Cycle (PLC). Sales and Distribution Management. Pricing policy, various pricing methods. Project Management definition, project cycle, identification, formulation, appraisal, implementation, monitoring and evaluation. Project Appraisal and evaluation techniques.

Practical

Study of agri –input markets: Seed, fertilizers pesticides. Study of output markets: grains, fruits, vegetables, flowers. Study of product market, retails trade commodity trading, and value-added products. Study of financing institutions-Cooperative, Commercial Bank, RRBs, Agribusiness Finance Limited, NABARD. Preparations of projects and Feasibility reports for agribusiness entrepreneur. Appraisal /evaluation techniques of identifying viable project- Non discounting techniques. Case study of agro- based industries. Trend and growth rate of price of agricultural commodities. Net present worth technique for selection of viable project. Internal rate of return.

Objective

1. To impart knowledge on understanding the concepts, processes, significance, and role of management and organizational behaviour

Course Outcome:

Any student who has undergone the course shall be able to:

Suggested Readings

1. Bairwa S L. 2016. Objective on Fundamentals of Agri-business Management. Kalyani Publishers
2. Bairwa Shoji Lal, Sen Chandra, Meena L K and Kumari Meera. 2018. Agribusiness Management Theory and Practices. Write and Print Publications.
3. Broadway A C and Arif A. 2002. A textbook of Agri-Business Management. Kalyani Publishers
4. Kamalvanshi Virender. 2015. Agribusiness Management. Random Publications.
5. Nishra Anjan, Biswas Debasish and Giri Arunangshu. 2019. Agribusiness Management. Himalaya Publishing House, 220p.