Course

Syllabus

Theory

Journalism – Meaning, nature, importance, and types of journalism. Agricultural Journalism – Meaning, definition, principle, objectives, types, and scope. Similarities and difference between agricultural journalism and other types of journalism. Role of agricultural journalist, Training of agricultural journalist. Qualities of journalist, Role of journalist /journalism in agricultural development and development of newspaper and magazines readers. Newspaper and magazines as communication media: Characteristics, kinds and functions of newspaper and magazines, Characteristics of newspaper and magazines readers. Form, content, style and language of newspaper and magazines, Standard part of newspaper and magazines. The agricultural story: Types of Agriculture stories, subject matter of the agricultural story, structure of the agricultural story. Gathering farm information -Sources of farm information: abstracting from research and scientific materials, interviews, coverage of events. Other sources: electronic media, field study. Success storiesdefinition, nature, components, guidelines of writing a success story. Writing a news story difference between news and feature story, the principle of writing a news story, Inverted pyramid structure. Organizing the material, treatment of the story, writing the news lead and the body. Readability measure-readability ease score, automated readability index, gunning fog index, How to improve readability of articles and stories. Use of photograph in agricultural journalism- Basic principles of photography – composition, exposure, lens, light. Use of artwork (Graphs, charts maps, etc.). Writing the captions. Editorial mechanism: Copy reading, headline and title writing. Proofreading: definition, signs and symbols of proofreading, level of proofreading, duties of a proof-reader. Layout – meaning, principles of layout and design.

Practical

Practice in writing an agricultural news story. Practice in writing an agricultural feature story. Covering agricultural events for the information collection. Practice in interviewing for the information collection. Abstracting stories from research and scientific materials and wire services. Selecting pictures and artwork for the agricultural story. Practice in editing, copy reading. Practice in headline and title writing. Practising proof reading. Practice in lay outing of newspaper. Testing copy with a readability formula. Visit a publishing office.

Objective

1. To impart knowledge on understanding the concepts, processes, significance, and role of management and organizational behaviour

Course Outcome:

Any student who has undergone the course shall be able to:

Suggested Readings

1. Fleming, C., Hemmingway, E., Moore, G., & Welford, D. (2006). An Introduction to Journalism. London: Sage Publications.
2. Parthasarathy, R. (2009). Basic Journalism (2nd ed.). New Delhi: Macmillan India Ltd.
3. Shrivastava, K. M. (2003). News Reporting and Editing. New Delhi: Sterling Publishers Pvt. Ltd.
4. Kamath, M. V. (2005). Professional Journalism. New Delhi: Vikas Publishing House Pvt. Ltd.
5. Kamath, M. V. (2009). The Journalist’s Handbook. New Delhi: Vikas Publishing House Pvt. Ltd.
6. Bhaskaran, S., Balasubramaniam, R., Swaminathan, R., & Leelavathi, M. (Year not specified). Farm Journalism and Media Management. Coimbatore: Tamil Nadu Agricultural University.
7. Singh, A. K. (2008). Agricultural Extension and Farm Journalism. New Delhi: Agrotech Publishing Academy.
8. Jana, H., & Mitra, A. 2013. Farm Journalism. New Delhi: Kalyani Publishers.
9. Web Materials.
10. Prepared You Tube videos.