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Course Detail

Course Name Entrepreneurship Development and Business Communication
Program BSc. (Hons.) Agriculture
Semester V
Credits 2
Year Taught 2019
Degree Undergraduate (UG)
School School of Agricultural Sciences
Campus Coimbatore


Concept of entrepreneur, entrepreneurship development, characteristics of entrepreneurs; SWOT Analysis & achievement motivation, government policy and programs and institutions for entrepreneurship development, impact of economic reforms on agribusiness/ agrienterprises, entrepreneurial development process; business leadership skills; developing organizational skill (controlling, supervising, problem solving, monitoring & evaluation), developing managerial skills, business leadership skills (communication, direction and motivation skills).

Text Books


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