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Course Detail

Course Name Farm Economics, Agribusiness, Value Chain, Supply Chain and Producer Organization Management
Course Code 24AEC181
Program BSc. (Hons.) Agriculture
Credits 2
Campus Coimbatore

Syllabus

Syllabus

Practical

The practical component of this course is designed using a Farm-to-Consumer (Farm-to-Fork) approach to provide experiential and skill-oriented learning in agribusiness. Students will gain hands-on experience in farm enterprise identification, farm resource inventory, production technologies, cost and profitability analysis, enterprise budgeting, and business opportunity assessment. The course emphasizes agribusiness entrepreneurship through Business Model Canvas preparation, feasibility analysis, startup planning, funding opportunities, and exposure visits to Agri-Business Incubation Centres. Practical sessions focus on agricultural supply chain mapping, logistics, warehousing, cold chain management, value chain analysis, value addition, branding, packaging, digital marketing, market segmentation, consumer surveys, and marketing efficiency. Students will also participate in exposure visits to wholesale markets, APMC/e-NAM markets, warehouses, food processing industries, and Farmer Producer Organizations (FPOs) to understand real-world business operations and industry best practices. The course culminates in the development of an agribusiness or FPO business plan and its presentation before a panel of industry experts, incubator professionals, and FPO representatives, enabling students to develop entrepreneurial, managerial, analytical, and problem-solving skills for successful careers in agriculture and allied sectors.

Objectives and Outcomes

Objectives

The course aims to enable students to:

  1. Understand farm business economics through practical applications.

  2. Develop entrepreneurial thinking in agriculture and allied sectors.

  3. Learn how successful agribusinesses operate.

  4. Analyze agricultural value chains and supply chains using real-world cases.

  5. Gain practical exposure to Farmer Producer Organizations (FPOs), agribusiness firms, and startups.

  6. Prepare business plans and marketing strategies.

  7. Develop employability and self-employment skills.

Course Outcomes

After successful completion of the course, students will be able to

Sl. No.

Course Outcome

CO

Bloom’s Level

1

Analyze farm enterprises by applying principles of farm economics, resource management, and enterprise profitability.

CO1

Analyze

2

Identify and evaluate viable agribusiness opportunities in agriculture and allied sectors for entrepreneurial development.

CO2

Analyze

3

Design agricultural value chains by identifying key stakeholders, value addition opportunities, and market linkages.

CO3

Create

4

Evaluate supply chain strategies for perishable and non-perishable agricultural commodities to improve operational efficiency.

CO4

Evaluate

5

Develop business models for Farmer Producer Organizations (FPOs) and agri-startups to promote sustainable agribusiness enterprises.

CO5

Create

6

Prepare bankable agribusiness business plans and effectively pitch business ideas to investors and financial institutions.

CO6

Create

 

Text Books / References

Suggested Readings

  1. Pandey M and Tewari D. 2010. The Agribusiness Book. IBDC Publishers, Lucknow.

  2. Johl S S and Kapur T R. 2009. Fundamentals of Farm Business Management. Kalyani Publishers.

  3. Lekhi R K and Singh Joginder. 2006. Agricultural Economics. Kalyani Publishers, Delhi.

  4. Nishra Anjan, Biswas Debasish and Giri Arunangshu. 2019. Agribusiness Management. Himalaya Publishing House, 220p.

  5. Bairwa S L. 2016. Objective on Fundamentals of Agri-business Management. Kalyani Publishers.

  6. Gittinger J P. 1982. Economic Analysis of Agricultural Projects. The Johns Hopkins Univ. Press.

  7. Jorge E. Hernandez, Janusz Kacprzyk. 2021. Agriculture Value Chain – Challenges and Trends in Academia and Industry. Studies in Systems, Decision and Control. Springer

  8. Chandrasekar N. and G. Raghuram. 2025. Agribusiness Supply Chain Management. Taylor and Francis Group.

  9. Benjamin Dent and Ray Collins. 2021. A manual for agribusiness value chain analysis in developing countries. CABI publisher

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