Back close
Admissions

Manju Meenakshy

Associate Professor, Department of Marketing, School of Business, Kochi

Qualification: M.T.A, Ph.D.
m_manju@asb.kochi.amrita.edu
Orcid Profile
Google Scholar Profile
Scopus Author ID
Research Interest: Consumer Responses to Virtual Reality, Consumer Behaviour in Tourism, Electronic Word-of-Mouth, Technology and Tourism

Bio Publications Awards Conferences
Bio

Dr. Manju Meenakshy has multifaceted experience, comprising 16 years in academia and 4 years in the tourism industry. She holds a master’s degree in Tourism Administration from Pondicherry Central University. She completed her doctoral research on electronic word-of-mouth (eWOM) in tourism at Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune. She has qualified National Eligibility Test (NET) and has received the Junior Research Fellowship (JRF) Award from UGC.

Her experience in the tourism industry includes working with organizations such as SITA World Travel (I) Ltd, Airtravel Enterprises (I) Limited, and the District Tourism Promotion Council (Ministry of Tourism, Government of Kerala).

Awards
  • Dr. TMA Pai Gold Medal for outstanding research publication (2025) from Manipal Academy of Higher Education
  • Best Paper Award – Gamification for increasing electronic word of mouth – What will make it work? (2019). Social Sciences Research Colloquium, SCMS Cochin School of Business
  • Best Paper Award and Best Presenter Award in Communication Track – A study of factors influencing tourists to engage in electronic word of mouth (2018), 9th Annual International Conference SIMSARC, Symbiosis Institute of Management Studies
  • Best Paper Award – Impact of customer knowledge management on customer value and purchase intention (2017), 2nd International Marketing Conference on Customer Engagement, IBS, Mumbai
Conferences
  • Value Co-Creation and Digital Business Model Innovation in Metaverse: Illustrated with S-D Logic and Retail Case Studies (2024). 12th International Research Symposium in Service Management, IRSSM, WGSHA, Manipal
  • Exploring Staycations for reviving tourism in the Post-Pandemic fluid scenario (2021). ISDSI Global Conference, IIM Nagpur
  • Gamification for increasing electronic word of mouth – What will make it work? (2019). Social Sciences Research Colloquium, SCMS Cochin
  • A study of factors influencing tourists to engage in electronic word of mouth (2018) at the 9th Annual International Conference SIMSARC, Symbiosis Institute of Management Studies, Pune
  • Tracing customer value in the food retail sector by analyzing the literature on format choice behavior (2017), NASMEI Summer Marketing Conference, IIM, Indore
  • Impact of Customer Knowledge Management on customer value and purchase intention (2017), 2nd International Marketing Conference on Customer Engagement, IBS Mumbai
Admissions Apply Now