Sandhya G., Assistant Professor in the area of Marketing at Amrita School of Business, Kochi campus. She has over 6 years of experience in academics with Amrita School of Business and over a decade of expertise in the industry.
Her industry experience has been with, AFL Pvt. Ltd. (Logistics Division) for over four years and three years of exposure as an administrative officer with a private concern. Before moving into academics, she had a short stint as counselor and trainer at Heromindmine Institute.
- Marketing Research / Research Methodology
- Customer Relationship Management
- Consumer Behavior
- Marketing Management
|Year of Publication||Publication Type||Title|
|2015||Conference Paper||G. Sandhya and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.|
|2015||Conference Paper||G. Sandhya and Mahapatra, S., “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozikode , 2015.|
|2013||Conference Paper||G. Sandhya, “Research Proposal for the DSMP”, in 3rd Biennial Conference of Indian Academy of Management , IIM- Ahmedabad, 2013.|
|2013||Conference Paper||G. Sandhya and Mahapatra, S. Kumar, “A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products”, in ASB Working Paper, Amrita School of Business, Amrita University , 2013.|
|2012||Conference Paper||G. Sandhya and Muralidharan, S., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment, Hyderabad, 2012.|
|2011||Conference Paper||K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya, G., “ Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011.|