Sandhya G. is a Assistant Professor in the area of Marketing at Amrita School of Business, Kochi campus. She has over 3 years of experience in academics with Amrita School of Business and over a decade of expertise in the industry.
She has been a Branch Manager and Key accounts Executive with AFL Pvt. Ltd. (Logistics Division) for over four years and three years of exposure as an administrative officer with private concern and before moving into academics had a short stint of expertise as counselor and trainer at Heromindmine Institute, a soft skills and corporate training institute.
- Marketing Research / Research Methodology
- Customer Relationship Management
- Consumer Behavior
- Marketing Management
|Year of Publication||Publication Type||Title|
|2015||Conference Paper||G. Sandhya and Mahapatra, S. Kumar, “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozhikode, 2015.|
|2012||Conference Paper||G. Sandhya and Muralidharan, S., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment, Hyderabad, 2012.|
|2011||Conference Paper||K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya, G., “ Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011.|