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Dr. Sandeep T. K.

Assistant Professor, Visual Media and Communication, School of Arts, Humanities & Commerce, Mysuru | Program Coordinator, Visual Media and Communication, School of Arts, Humanities & Commerce, Mysuru

Qualification:


  • Ph.D. in New Media and Youth under Visual Communication department

  • MA in Journalism and Mass Communication,

  • DWDA(Diploma in Web Designing and Animation)


tk_sandeep@my.amrita.edu
Research Interest: New media, Digital Communication, Advertising, and Media Laws

Bio Publications Academic / Administrative Roles Invited Talks and Attended Workshops Papers Presented
Bio

Dr. Sandeep TK is an assistant professor and Program Coordinator at the Department of Visual Communication, Amrita Vishwa Vidyapeetham, Mysuru Campus.

Dr. Sandeep specializes in New Media Communication, Social Media, Media Laws, advertising and IPR. His teaching competencies include Writing for New media, Media Evolution, Media Laws, Advertising, IMC, and New Media communication. Prior to joining Amrita, his industry work profile included serving as an Information Officer at PRD, Government of Kerala and 1 year in Corporate.

Dr. Sandeep has been invited as a resource person for various seminars and invited talks for many colleges. He has attended many workshops and Conferences and also presented research papers in prestigious springer nature, IEEE ,ECS transactions and other international conferences. He is also a member of BOS and BOE for state universities.

Publications

Conference Paper

Year : 2024

Exploring ICT as a Catalyst for Technological Adoption: Insights from Action Research

Cite this Research Publication : T. K. Sandeep, M. D. Ibbani, L. Y. Dheeraj, R. S. Durgaprasad, Bandi Sreelekha, Devarapalli Sri Vineetha, Nadilla Yaswanth Baba, K. A. Girish Kumar, Renjith Mohan, Exploring ICT as a Catalyst for Technological Adoption: Insights from Action Research, Lecture Notes in Networks and Systems, Springer Nature Singapore, 2024, https://doi.org/10.1007/978-981-99-9486-1_32

Publisher : Springer Nature Singapore

Year : 2023

Impression Management and Self-Presentation: A Survey Among Instagram Users

Cite this Research Publication : Sandeep Tk, Moulya B, Impression Management and Self-Presentation: A Survey Among Instagram Users, 2023 IEEE International Conference on Cloud Computing in Emerging Markets (CCEM), IEEE, 2023, https://doi.org/10.1109/ccem60455.2023.00026

Publisher : IEEE

Journal Article

Year : 2023

New media and Youth: Investigating the digital News Reading Habits of Youth

Cite this Research Publication : Sandeep, T.K. & Moulya, B. (2023). New media and Youth: Investigating the digital News Reading Habits of Youth. Journal of Foundational Research, December 2023 2395-5635

Publisher : Journal of Foundational Research

Year : 2022

A study at the digital gadget addiction of youth in south India

Cite this Research Publication : A study at the digital gadget addiction of youth in south India’ Online International Interdisciplinary Research Journal. ISSN 2249 9598 Volume VI September 2016

Publisher : Online International Interdisciplinary Research Journal

Year : 2022

Influence of App Notifications and Push Messages of Most Popular Food Delivering Applications Among the Users in Mysuru

Cite this Research Publication : Sandeep T K, Moulya B, Influence of App Notifications and Push Messages of Most Popular Food Delivering Applications Among the Users in Mysuru, ECS Transactions, The Electrochemical Society, 2022, https://doi.org/10.1149/10701.10563ecst

Publisher : The Electrochemical Society

Year : 2018

A study on the effects of ICT enabled gadgets and screen addiction among mechanical engineering students

Cite this Research Publication : Sandeep, T.K., "A study on the effects of ICT enabled gadgets and screen addiction among mechanical engineering
students", (2018) International Journal of Mechanical Engineering and Technology, 9 (8), pp. 1223-1227.

Publisher : International Journal of Mechanical Engineering and Technology

Academic / Administrative Roles
  • Program Coordinator
  • Internship and Placement Coordinator (dept)
  • DAAC member
  • NAAC file in charge
Invited Talks and Attended Workshops
  • Resource person for the conduct of two-day seminar on “New Media and Youth” at the Department of Journalism and English of Government College Pathiripala, a campus affiliated with Calicut University Kerala,2019
  • Attended GCA (Global Communications Association) International Conference at Mysuru 28 &29th January 2016 and presented a paper on “Digital Gadget addiction of youth in south India”
  • Attended a UGC-sponsored National Conference organized by MES Valanchery Campus, Kerala in 2013.
  • Participated in a UGC-sponsored National Media Research conference and presented a paper on “New Media Education in India” (University of Calicut, Jan 28&29, 2015)
  • Attended an international conference and presented the paper at ICBDS – 2023: International Conference on Business, Digitalization, and Sustainability at UPES, Dehradun, Uttarakhand, on 2nd-4th February 2023
  • Presented a paper at the IEEE CCEM 2023 conference at Amrita Mysuru Campus  entitled: “Impression Management and Self-presentation: A Survey among Instagram Users .
  • Presented a paper at the 8th International Conference on Information and Communication Technology for Competitive Strategies (Springer Nature ) held at Jaipur, India on 8 – 9 December 2023. Title: “Exploring ICT as a Catalyst for Technological Adoption: Insights from Action Research.”
Papers Presented
  • Presented a paper on ‘Priming effect of New media on youth’ in a National Conference organized by dept. of Management and Commerce Amrita University Mysore campus & published the same in ( International Journal of Applied Business and Economic Research, ISSN 0972 7302 Vol 15 2017)
  • Published a research paper ‘A study at the digital gadget addiction of youth in south India’ Online International Interdisciplinary Research Journal. ISSN 2249 9598 Volume VI September 2016.
  • Published an article on ‘Education in the time of Digital Era- Measuring the prominence of Technology in Education’ in the newsletter of CEC UGC (Consortium for Educational Communication) March 2022
  • Published more than 250 news reports on state government’s development activities as part of the Job at Information and Public Relations Department, Government of Kerala. 2013-14
  • Published an article on ‘NOMOPHOBIA -A Glimpse into the Lives of Gadget Addicts ‘in Kerala Calling (Govt. of Kerala Official Publication) March 2018. 
  • Published an article on ‘The COUCH POTATO-The real barrier to society’ in Kerala Calling (Govt. of Kerala Official Publication) December 2013. 
  • Published a research paper on ‘A STUDY AT THE PRESENTATION AND IMPACT OF ANIMATIONS AND CARTOONS IN ADVERTISEMENT’ in a peer reviewed journal-Research Scholar ISSN 2249 6696 Vol 5 No1 march 2015
  • Poster presented in First International Conference on Technologies for Smart Green Connected Society 2021 on ‘Influence of app notifications and push messages of food delivering applications among Mysuru users’. 29th-30th November 2021( indexed in Scopus)
  • Published 8 book chapters for MA Journalism under KSOU. Karnataka State Open University Mysuru. 2024
  • Published a paper in a journal indexed in the UGC care list Journal of Foundational Research ISSN 2395-5635 , 2023
  • Title: New media and Youth: Investigating the digital News Reading Habits of Youth
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