| Key Responsibilities
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- Create SEO-Optimized & LLM-Ready Content- Research, write, and update high-quality blog articles optimized for search engines (SEO) and AI-powered search/LLMs (GEO/AEO),
- Develop Website & Program Content- Create and maintain compelling content for program pages, landing pages, admissions pages, FAQs, student success stories, and other website assets to improve engagement and conversions.
- Content Research & Thought Leadership- Conduct in-depth research on higher education, industry trends, career opportunities, and emerging technologies (AI, Business Analytics, ESG, FinTech, etc.) to develop insightful, value-driven content.
- Content Optimization & Performance Improvement- Continuously audit and optimize existing content for SEO, readability, internal linking, structured data opportunities, and AI discoverability to improve organic traffic and search rankings.
- Marketing & Campaign Content- Develop persuasive copy for email campaigns, social media, brochures, advertisements, webinars, video scripts, and other marketing initiatives while maintaining a consistent brand voice.
- Cross-Functional Collaboration & Content Governance- Work closely with the SEO, digital marketing, design, faculty, admissions, and product teams to ensure content accuracy, timely delivery, brand consistency, and adherence to editorial and quality standards.
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