Amrita School of Business (ASB), Coimbatore celebrated the Krishna Janmashtami festival on August 25, 2016, by conveying the life of Lord Krishna in various forms.

Krishna Janmashtami (Gokulashtami) is one of the most celebrated festivals of Amrita University. On the day, the campus was filled with fun, laughter and colors from the many events, including processions with decorated floats, rangoli, dance, and music. The theme of ASB’s float this year was "Maya Darpan" - The Illusionary Mirror". ASB's float won the rolling trophy for best float theme and performance, a newly introduced award and the best procession accompaniment award. Gokulashtami Quiz was also conducted by the students.

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