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Amrita University was started by the world-renowned humanitarian leader, Sri Mata Amritanandamayi Devi, Amma.»»

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To offer contemporary and quality post graduate management education for life and living; emphasizing research and societal benefit, while engaging with key stakeholders

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The Directorate of Corporate & Industry Relations (CIR) strives to achieve excellent placement of students each year. A proven track record of consistent high quality placements year-on-year... »»


ASB believes that the alumni of an institution are its ambassadors. Their character, personality, intellect, achievement, success and recognition add great value to the positioning... »»

Life @ ASB

Amrita School of Business, one among the fastest growing B-schools in India, has been well received and praised by many eminent personalities in the business fraternity for its excellence... »»

Global Reach

Memorandum of Understanding signed with many reputed universities around the globe like the Deakin University, one of Australia’s fastest growing research universities, University...»»

May 27, 2016
The MBA students of Amrita School of Business, Coimbatore from Class of 2016 visited Moksha Griha, a crematorium in Coimbatore as a part of the curriculum of Service Operations Management course. The intention was to understand the service aspect of a not-so-valued-industry, scrutinizing the front-end and back-end processes of a crematorium service.  For a student Rahul Mohan, the experience was ‘awesome’, especially to observe the clear line of distinction Moksha Griha maintained between the front-end customer service and the back-end operations. “I could see two sides of the world. In the front, there was an atmosphere of melancholy, whereas, behind, it was efficiency. We could intensely study the system that made the entire service possible,” he said. Connecting the classroom theory with the visit, Rahul said, “Even after delivering the core service, Moksha Griha continues to value the sentiments of its customers. Thus, the customer stays loyal to the organization."
May 24, 2016
Amrita Vishwa Vidyapeetham University invites candidates for Full- Time admission with Scholarship. Seeking PhD candidates in the Amrita campuses at Amritapuri, Bengaluru, Coimbatore, Kochi and Mysore. Engineering (Computer Science and Engineering, Electronics and Electrical Engineering, Electronics and Communication Engineering, Chemical Engineering, Mechanical Engineering, Aerospace Engineering, Civil Engineering) Health Sciences (Medicine, Nursing, Pharmacy, Nanosciences, Biotechnology, Ayurveda) Pure Sciences (Physics, Chemistry, Mathematics) Business & Management   Fully Funded Scholarships Types of Scholarships include: Government of India Visvesvaraya scholarships Industry sponsored scholarships resulting in guaranteed positions at sponsored companies University scholarships that may include tuition waiver. Stipends vary from Rs. 15000 p.m. to Rs. 35000 p.m.   ELIGIBILITY GENERAL GUIDELINES
May 24, 2016
In a two-day session held at the campus, Mr. Subramaniam Krishnan, Retired Advisor – Global Marketing, ExxonMobil Lubricants and Specialties, discussed various aspects of new product development, negotiation, and business metrics with Amrita School of Business (ASB), Coimbatore students from Class of 2017. During the session of 'new product development', Mr. Krishnan explored the various roles of a product manager in a company. He discussed the characteristics needed for the managers to lead the position. He mentioned that the use of innovations in new product development (NPD) can make the product a success. Using the examples of the popular products such as WhatsApp, Netflix, iPhone YouTube, etc., as well as by sharing his personal experiences from the industry, Mr. Krishnan provided a thorough understanding of the topics to the students.
May 24, 2016
Fulfilling the mission of Education for Life, the students of Amrita School of Business, Coimbatore visited Akshaya Trust in Madurai, spending a day with the inmates of the organization. CII Young Indians’ student network, active in the campus, organized the visit. Founded by Narayan Krishnan in 2002, Akshaya Trust is committed to caring for the helpless, homeless, sick, elderly, mentally ill and destitute living and dying on the streets of Madurai, India. The organization provides healthy food, care, and opportunity to rehabilitate. Approximately 500 inmates reside at Akshaya Trust Home. The students organized various interaction programs, sponsored the day’s food and spent a day at the home. There was also an exclusive interaction session with Narayan Krishnan.
May 7, 2016
Dr. Sanjay Banerji, Founder Dean and Professor Emeritus, Amrita School of Business (ASB) Coimbatore was invited by Dr. Cecep Effendi, Director General, Centre on Integrated Rural Development for Asia and the Pacific (CIRDAP) to visit Dhaka, Bangladesh.  The purpose of the visit was to finalize the details of the forthcoming conference on ‘Agro-food processing’, which will be held from July 28 – 30, 2016 at Amrita University, Coimbatore. CIRDAP, the SAARC Agricultural Centre (SAC), and M. S. Swaminathan Research Foundation (MSSRF) are the other partner institutions for this international conference. In the conference, there will be discussions and demonstrations of technology interventions, developments to improve productivity, quality, value-addition including extending shelf-life of perishable products, post-harvest processing and waste utilization through processing, etc. The mission is to promote sustainable agriculture and alleviate poverty through sustainable means. 
May 6, 2016
Amrita School of Business, Coimbatore (ASBC) completed summer placements for its entire batch of 128 students of the Class of 2017, with manufacturing firms hiring the largest number of students. ASB also saw two international companies, ECom Agroindustrial Corp. Ltd from Africa and KGB Group from Sri Lanka, hiring interns. The leading global commodity merchant and sustainable supply chain management company, ECOM, located in Ghana, Africa, selected four students: Sneha G., Ajay R. Krishnan, Govind Krishnan and Sivaprasad from the Class of 2017 to intern as management trainees under the marketing domain. A hospitality service provider, KGB Group based in Sri Lanka, selected six students from the campus for training in Marketing. Five students: Arya, Apurv, Rahul H. V., Murali Krishna and Arjun Shaji accepted the offer. Summer placements for 2016 saw 60 firms hiring students, who will spend eight to ten weeks in the companies and may eventually be offered jobs, even before the final placement.
Amrita School of Business, Coimbatore campus is organizing an International Conference on Agro Food Processing from July 27...
The MBA students from Class of 2016 of Amrita School of Business (ASB), Coimbatore presented their Business Research...
The Center for Economic Fragility & Governance of Amrita University organized a Symposium on Union Budget 2016-'17 on...
Amrita School of Business, Bengaluru campus organized IGNITE 2K16, an Intra Class pitch fest for the MBA-MS students, on...
Among the most exciting recent events at Amrita School of Business, Coimbatore (ASB Coimbatore) was its alumni meet, held on...


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