Back close
Admissions

100 Years of Social Influence Research in Consumer Behaviour: What we Learnt and We Need to Learn? (Under Revision)

Publication Type : Journal Article

Publisher : Journal of Business Research

Source : Journal of Business Research

Campus : Coimbatore

School : School of Business

Year : 2021

Abstract :

Cite this Research Publication : Bhukya, R (2021). “100 Years of Social Influence Research in Consumer Behaviour: What we learnt and we need to learn?” Journal of Business Research (Under revision) Indexed in Q1, ABDC-B ranked, WoS and Scopus databases.

Admissions Apply Now