Publication Type : Journal Article
Source : International Journal of Research in Marketing
Campus : Coimbatore
School : School of Business
Year : 2021
Abstract :
Cite this Research Publication : Bhukya, R., Paul, J. (2021). "Consumers’ Purchase Behavior during Covid-19 Pandemic: Serial Multiple Mediation Analysis". International Journal of Research in Marketing, Indexed in Q1, ABDC-A* ranked, WoS and Scopus databases. (Under review).