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Customer-centric culture: The Wal-Mart way

Publication Type : Case Study

Publisher : ICFAI University Press

Source : ICFAI University Press

Campus : Amritapuri

School : School of Business

Department : Department of Management

Year : 2008

Abstract :

Cite this Research Publication : Case chapter “Customer-centric culture: The Wal-Mart way”, in the book titled “Customer Relationship Management in Retail”, 2008, ICFAI University Press (ISBN No: 9788131418871). Reprinted in the book titled “Customer Service – Concepts and Cases”.

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