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Publication Type : Journal Article
Publisher : International Journal of Mechanical Engineering and Technology
Source : International Journal of Mechanical Engineering and Technology, IAEME Publication, Volume 9, Number 11, p.741-747 (2018)
Campus : Mysuru
School : School of Arts and Sciences
Department : Commerce and Management
Year : 2018
Abstract : Ecopreneurs are those entrepreneurs who provide qualitative eco-friendly products and solve environmental problems. Nowadays consumers prefer more eco-friendly quality products. By producing more quality herbal and organic products the organisational profits will be more and which ultimately leads to sustainability of business. The aim of the study is to find out attitudes of entrepreneurs towards ecopreneurship and to find out the relationship between attitude towards ecopreneurship and business sustainability with special reference to Mysore city. The sample of the study constitutes cosmetic manufacturing industries and sample size is 75, with reference to Mysore city. Tool used for collection of data are questionnaire on ecopreneurship and business sustainability. The statistical techniques used are descriptive statistics and correlation. The results of the study revealed that a positive relationship exists between attitude towards ecopreneurship and business sustainability. © IAEME Publication Scopus Indexed.
Cite this Research Publication : R. B. Menon, Aparna, K. J., and Chonzom, T., “Does ecopreneurship play a prominent platform for business sustainability: An exploratory study with reference to cosmetic manufacturing industries in Mysuru city”, International Journal of Mechanical Engineering and Technology, vol. 9, pp. 741-747, 2018.