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Publication Type : Conference Paper
Publisher : 2016 IEEE International Conference on Computational Intelligence and Computing Research,
Source : IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, Institute of Electrical and Electronics Engineers Inc. (2017)
ISBN : 9781509006113
Keywords : Artificial intelligence, Indian tourism, information dissemination, Interpretative structural modeling, Key influencing factors, Literature reviews, Social media, Social networking (online), Tourism promotion, Tourist destinations, Travel experiences
Campus : Coimbatore
School : School of Business
Department : Business
Year : 2017
Abstract : Social media in India has become an essential tool for the successful information dissemination and publicity of a piece of information intended to be promoted in public. This paper analyses the impact of social media on Indian tourism outlining the success factors required for promotion of Indian tourism. The results of our study suggest that consumers are engaged in social networks for tourism trips and sharing the travel experience is one of the most important factors that influence the success of tourism promotion. The factors in our study have been identified through the literature review and the expert opinion. The experts chosen for the study are tourism operators in south India. We use Interpretative structural modeling to analyze the interrelationship between the factors. This study results indicates, tourist destination is the most key influencing factors for Indian tourism promotion in social media. © 2016 IEEE.
Cite this Research Publication : A. B. Venkatesh and Dr. Suresh M., “Factors influencing Indian tourism promotion in social media”, in IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.