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Fast Moving Consumer Goods sector in India – Tending towards oligopoly

Publication Type : Journal Article

Publisher : Holy Spirit University of Kaslik Journals

Source : Arab Economic and Business Journal

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Keywords : FMCG, Fast moving consumer goods, India, Firm performance

Campus : Amritapuri

School : School of Business

Year : 2022

Abstract : We study the performance of the fast-moving consumer goods (FMCG) sector, in India. It is the fourth largest sector in India. Macroeconomic factors, modern production techniques, robust logistics facilities, efficient distribution networks and superior marketing capabilities have given the sector an edge over the other sectors. Firm performance is determined by considering liquidity, solvency and profitability ratios and also by employing common size statements, and comparative statements. We find that the sector appears to be overly dependent on the performance of a few firms. We further find that firm performance is not related to non-commercial factors such as CSR.

Cite this Research Publication : Anupama S, Dharmajan Dhanisha, Nair Rajiv (2022) "Fast Moving Consumer Goods sector in India – Tending towards oligopoly?," Arab Economic and Business Journal: Vol. 14 : Iss. 1 , Article 4

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