Publications

Abstract : The purpose of this study was to look into various attributes such as price, comfort, quality, equipment, up-gradation, after sale services, mode of payment and ease of accessibility that influence Home Theatre purchase. From this study the major finding was that the clients opted for best quality of product and they regard this very high in attribute and are even ready to pay more so in accordance to this the company suggested for up-gradation to have enhanced features that will also aid in cost benefits for both.