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Resilient Frugal Innovation Capability and Influence on Firm-Level Performance

Publication Type : Journal Article

Source : INTERNATIONAL CONFERENCE ON MARKETING INNOVATION. Kashipur, 2023

Campus : Amritapuri

School : Department of Management

Year : 2023

Abstract :

Cite this Research Publication : Banzuelo, B., & R, H. (2023). Resilient Frugal Innovation Capability and Influence on Firm-Level Performance. INTERNATIONAL CONFERENCE ON MARKETING INNOVATION. Kashipur

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