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Publication Type : Journal Article
Source : International Journal of Biology, Pharmacy and Allied Sciences
Campus : Kochi
School : School of Arts Humanities and Commerce
Year : 2022
Abstract :
Cite this Research Publication : Sujith, T. S., & Sumathy, Shaneeb,P., & Mohammed Nabeel.k, (2022). Sustainability of over the top (OTT) video platforms in india: Examining the TAM model on the adoption of OTT video streaming platform among millennial consumers. International Journal of Biology, Pharmacy and Allied Sciences, 11 (1), 628-640