Publication

Abstract : pIn the recent decade there is a developing interest of people getting attracted towards social entrepreneurship. So, what is social entrepreneurship? It is the process of applying innovation and business expertise in a non-profit sector by having a social objective and creating a social value. While on the other side there is commercial entrepreneurship which is vastly found, it is the process of applying various techniques to increase profit and wealth of an individual. This paper is to measure, analyze and interpret the intention of the budding generation towards social entrepreneurship as the earth have attained a position where the environment, society and the survival of fellow humans is at stake rather than considering profit and economic growth as important. There is also a trait based analysis, considering the big 5 personality traits such as openness, extraversion, agreeableness, neuroticism and conscientiousness and it natural affect on their inclination towards this. © Published under licence by IOP Publishing Ltd./p