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Shashank Singh Pawar

Assistant Professor, Department of Management, School of Business, Amritapuri

Qualification: Fellow of Management
shashanksp@am.amrita.edu
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Research Interest: AI in Marketing, Consumer Behavior

Bio Publications Qualification Awards Conferences Reviewer
Bio

Dr. Shashank Singh Pawar is a Fellow of Management from the Goa Institute of Management. His research work is primarily in the area of Human-Computer Interaction (HCI), with an emphasis on consumer behavior and technology adoption. Shashank has worked extensively in qualitative research during his initial research career and is currently focusing on experimental research design. His teaching interests include Marketing Research and Consumer Behavior. He also serves as a reviewer for the International Journal of Consumer Studies.

Publications

Journal Article

Year : 2025

From efficiency to immersion: understanding generational differences in avatar interactions

Cite this Research Publication : Shashank Singh Pawar, Anubhav A. Mishra, From efficiency to immersion: understanding generational differences in avatar interactions, Computers in Human Behavior, Elsevier BV, 2025, https://doi.org/10.1016/j.chb.2025.108732

Publisher : Elsevier BV

Qualification
  • Fellow of Management, GIM, Goa
Awards
  1. Best Paper Award – GIM Doctoral Colloquium, GIM, Goa, India
  2. Best Paper Award – 9th Indian Academy of Management (INDAM) Conference, India
Conferences
  1. Pawar, SS (2025). Exploring the Interplay of Avatar Realism: Experimental Analysis Using Schema Congruity Perspective. GIM Doctoral Colloquium, GIM, Goa, India
  2. Pawar, SS (2024). Avatar Marketing: Understanding Consumer Perceptions, Mechanisms, and Generational Variations. 9th Indian Academy of Management (INDAM) Conference, India
  3. Pawar, SS (2024). The Avatar Effect: A Qualitative Analysis of Consumer Psychology across Generations. 3rd International Marketing Conference (iMarC III), IIM Shillong, India
Reviewer

International Journal of Consumer Studies (ABDC-A)

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