Publication Type : Journal Article
Source : YUGATO
Campus : Kochi
School : School of Arts Humanities and Commerce
Year : 2024
Abstract :
Cite this Research Publication : Lakshmy Ravindran, P Ravindranath, Virtual content and their real-life implications- analysing the impact of Instagram reels on the fashion choices, purchasing behaviour and self-image of urban Genz women in Kerala, YUGATO, 2024.