Creative Direction Session with Anuradha Srinivasan

Ammachi Labs conducted a Creative Direction Session on January 29, 2016. The resource person was Anuradha Srinivasan.

Resource Person:

Anuradha is a co-founder of SYU DESIGN, which is a Mumbai and Bhubaneswar based multi-awarded creative boutique and design production house. A graduate from the National Institute of Design, she has the working experience of being a writer/director in advertising and television in the past. She is currently helping her creative family which includes strategists, writers, designers, visual artists and innovative developers who believe in crafting beautiful and creative experiences through scientific and artistic research.

She and her associates at Syu Design do in-depth contextual research and analysis of the end-users behavior to create user centric innovations. From films, animation, brand identities, commercials, websites, app design and virtual reality to games and interactive mediums, they love to employ unique techniques and create meaningful experiences to tell your story.

Anuradha has also recently founded Lalita, a collective for her product design endeavors.

Workshop Introduction: 

This workshop conducted by Anuradha is to share her expertise in using the strategic and creative process when designing and developing quality videos. It is an opportunity to gain more latest creativity trends by understanding the many sides of physical and virtual changes of the environment and translating them into new languages and communication forms. 

Objective: 

The objective of this workshop is to provide an opportunity to participants to learn Anuradha’s approach and technical creative direction skills using latest trends to develop videos. This will allow participants to explore variety of processes and methodologies that allows them to create videos with attention to all stages of video designing and development. Gain knowledge in creativity, Management, Design, Communications, Managing Expectations, Stakeholder Management when developing videos.

Outcome:

• Anuradha provided Tips and Tools to create simple yet very profound videos to present the subject.
• Provided tips on how to manage creative processes such as design, communication, media production and entertainment when developing videos.
• Gained few ideas when developing an overall mood, tone, look and feel and message tat unifies creative works.
• Learned some pitching ideas to clients and managing expectations such that they are happy with results.
• Learned few necessary personality skills such as flexible mentality, problem-solving skills, being aware of new ideas and creating quality videos.

Conclusion:

Overall workshop is very knowledgeable. Participants are putting into practice all these skills learned through this workshop.
Participants gained new ideas and vision to develop innovative videos.

Attendees: Ajay Balakrishnan, Renjith P, Sooraj KS, Sachith K P, Manu T M, Anila Suresh, Aishwarya Gopal, Yashwin S, Neenu S, Arati B, Jayakumar