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Course Detail

Course Name Web Technologies and E-Commerce
Course Code 26BUS334
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Credits 3
Campus Kochi

Syllabus

Unit 1

Introduction to Internet–Resources of Internet– Hardware and Software requirements of Internet – Internet ServiceProviders – World Wide Web.

Unit 2

Introduction to HTML– Basic Structural Elements and their usage– Traditional Text Formatting– Bullets & Numbering – Tables for Organization and Layout.

Unit 3

Form & Form Elements – Frames and Framesets – Hyper linking – HTML and Images – Merging Multimedia and Plug-ins with HTML – Style Sheets Formatting – Advanced Layouts and Positioningwith Style Sheets –Inline Styles– Linking External Style Sheets.

Unit 4

HTML5 Graphics, Media and APIs.

Unit 5

The Anatomy of E-commerce applications – E-Commerce consumer applications – E-commerce organization applications – Market forces influencing the I-Way – Components of the I-way – Public policy issues shaping the I-Way – Consumer- Oriented Applications – Mercantile Process Models – Mercantile Process Models from Consumer’s Perspective– Mercantile Process Models from Merchant’s Perspective.

Objectives and Outcomes

Course Objective:

This is a revolutionary technology that overwrites the information age. The goal of this topic is toelucidate the intricacies of Web Technology and the key concepts related to it. It also follows an integrated approach through understanding what Electronic Business is all about.

 

Course Outcomes:

  1. Familiarize students with Internet, internet communication, web development languages
  2. Understand the capabilities of web browsers and techniques for designing web
  3. Acquire knowledge and proficiency in basic techniques for the development of dynamic web pageswith client-side scripting languages.
  4. Provide knowledge for the developmentofapplicationswhichimplements3-tierarchitecture For client-side validation and implementation of business logic.
  5. Understand and become familiar with E-Commerce and then ewaste technical developments in The E-Commerce
  PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PO13 PO14 PO15
CO1 1 0 0 1 0 0 0 0 0 1 1 0 1 0 0
CO2 1 0 0 0 0 0 0 0 0 1 1 0 1 1 0
CO3 1 0 0 0 1 1 1 1 0 1 1 0 1 1 1
CO4 1 0 0 2 0 0 0 0 0 1 1 0 2 1 1
CO5 1 0 0 1 1 1 0 1 1 1 1 0 1 1 1

Text Books / References

Reference Books:

  1. Frontiers of Electronic Commerce by Kalakota & Whinston –Pearson Education Asia
  2. The Complete Reference HTML Second Edition by Powell – Tata McGraw-Hill

 

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