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Course Detail

Course Name Research Methodology – II
Program BBA (Honours) – Digital Marketing and Artificial Intelligence (Girls Only)
Semester 8
Credits 3
Campus Kochi

Syllabus

Unit 1

Structure and components of a research paper – Academic writing – style and citation guidelines (APA, MLA, Chicago, Harvard)- Proofreading and Editing – Strategies for effective presentation of research findings- Peer review process and responding to feedback – Referencing, and footnotes – Reference Management Software like Zotero, Mendeley – References and citations-use of quotations – footnotes/end notes-parenthetical citations.

Unit 2

Institutional Review Boards (IRBs) and ethical approval process – Ethical issues in data collection and analysis- Case studies and ethical dilemmas in social science research – Patents-types of patents – copyrights-rights of copyright holders- enforcement of patents and copyrights.

Unit 3

Citation Index, ISBN & ISSN – references and citations of various resources in the research paper – citations in MLA, APA, Chicago and Harvard styles – Types of publication – Indexing – Abstracting.

Unit 4

Journals in Commerce and Management – Impact factor of Journals – Calculations of Impact factor of a journal – Academic Databases for Commerce and Management Discipline – Design of paper using TEMPLATE.

Unit 5

Plagiarism and Types of plagiarism-Software for detection of Plagiarism-how to avoid plagiarism in research paper/Thesis – Citation and Acknowledgement – Reproducibility and accountability.

Objectives and Outcomes

Course Objective:

To enhance the students’ research capabilities across various levels of cognitive skills, ensuring they are well prepared for academic and professional research activities.

Course Outcomes:

The student will be able:

CO1: To understand the structure of research papers and different academic writing styles.

CO2: To understand the need for Institutional Review Boards (IRBs) and ethical issues involved in data collection

CO3: To know the availability of different journals and academic databases for commerce and management.

CO4: To understand different styles of references and citations.

CO5: To detect plagiarism in research papers and ensure accountability in research publications

 

PO1

PO2

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PO4

PO5

PO6

PO7

PO8

PO9

PO10

PO11

PO12

PO13

PO14

PO15

CO1

1

0

1

1

0

0

0

0

0

1

2

2

1

1

1

CO2

1

0

0

1

0

0

0

1

0

1

2

2

1

1

1

CO3

1

0

0

1

0

0

0

0

0

1

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2

1

1

1

CO4

1

0

0

1

0

0

0

0

0

1

2

2

1

1

1

CO5

1

0

0

1

0

0

0

0

0

1

2

2

1

1

1

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