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Promoting Network Connectivity in a Textile Showroom

Publication Type : Conference Paper

Publisher : Springer Nature Singapore

Source : Smart Innovation, Systems and Technologies

Url : https://doi.org/10.1007/978-981-19-7447-2_56

Campus : Coimbatore

School : School of Arts Humanities and Commerce

Department : Communication

Year : 2023

Abstract :

Social network analysis is an important tool for constructing, analyzing and understanding networks within an organization and using this information to improve communication and productivity of the organization. Some communication issues, hierarchical problems within the sales department and communication gap between the employers and customers prevented smooth functioning in one of the textile showrooms in Tamil Nadu, India. To address these issues the social network analysis was carried out. The outcome of this analysis, suggestions, recommendations, implementation of the recommendations and its positive impact on the overall functioning of the showroom are reported in this paper.

Cite this Research Publication : A. Balasubramanian, V. Sanmathi, J. Kavya, R. Amarnath, Promoting Network Connectivity in a Textile Showroom, Smart Innovation, Systems and Technologies, Springer Nature Singapore, 2023, https://doi.org/10.1007/978-981-19-7447-2_56

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