Course

Unit 1

Studies on development: History, theories and concept

Early theories and models of development (Modernisation, Dependency, Diffusion, Participation), Contemporary theories of development (Capabilities approach, Human development, Gendered development), Human rights-based approach to development, Approaches to development in India, Communication for development: Theories, models and debates ,C4D theories (Behaviour Change Communication, Social Mobilisation, Advocacy Communication

Unit 2

Communication for development and human development: The Indian

context and global experiences:

Gender, Climate change and community resilience, Environment & Sustainability communication, Health, nutrition, Water, sanitation (WASH), financial inclusion, and livelihoods, Education and learning empowerment. Case studies (India & Global South). Community participation and culturally grounded communication. Role of social norms, values, and behaviour triggers

Unit 3

Media and communication for development in India

Communication for development in India- Print media, Audio-visual media, Community media (folk media, community radio, local networks)
& Digital media. ICTs, social media and development communication
Communication approaches – Advocacy, Social marketing, Media campaigns, Entertainment education, Peer education and community led communication.

Text Books / References

Textbooks:

1. Cardoso, F. H. and E. Faletto. 1979. Dependency and Development in Latin America. Berkeley, CA: University of California Press
2. Gibson Timothy A. 2010. The Limits of Media Advocacy, Communication, Culture & Critique 3 (1):44- 65.
3. Edwards, Bob and John D. McCarthy 2004. “Resources and Social Movement Mobilization”. In Snow, Soule, and Kriesi, The Blackwell Companion to Social Movements, 116-152 Oxford: Blackwell.
4. Balatchandirane, G. (2003). Gender discrimination in education and economic development: A study of South Korea, China and India. International studies, 40(4), 349- 378.
5. Gupta, B., & Dubey, S. (2019). Contemporary Issues and Challenges in the Indian Education System. International Journal of Engineering and Management Research (IJEMR), 9(1), 190-194.
6. Heslop, L. (2014). Understanding India: The future of higher education and opportunities for international cooperation. British Council

Suggested Readings

1. Altbach, P. G. (1993). The dilemma of change in Indian higher education. Higher Education, 26(1), 3-20
2. Case Studies: 2. Campbell, Catherine and Scott, Kerry. 2012. Community health and social mobilisation. In Obregon, Rafael and Waisbord, Silvio, Editors, The handbook of global health communication.
3. Wiley-Blackwell. Mayoux, Linda. 2005. Participatory action learning system (PALS): Impact assessment for civil society development and grassroots-based advocacy in Anandi, India, Journal of International Development 17 (2): 211-242
4. Singal, N. (2006). Inclusive education in India: International concept, national interpretation. International journal of disability, development and education, 53(3), 351-369.
5. Vilanilam, John V. 2005. Mass communication in India: a sociological perspective.

This course provides an intellectual foundation for understanding how communication influences social and behavioural change. It examines major theories of development, conceptualisations of communication, and their applications in real-world development sectors such as gender, health, nutrition, environment, education, climate resilience, and livelihoods. The course prepares students to design communication strategies for development practice in governmental, non-governmental, and community-based settings.

Course Objectives

1. To understand communication theories and models that inform development and social change.
2. To enable students to convert knowledge into action by developing practical communication skills used in the field.
3. To strengthen work-based competencies necessary for effective professional performance in communication for development (C4D).

Course outcome:

1. CO1: Identify and explain the major theories and models of development, and their link to communication and social change.
2. CO2: Analyse the various conceptualisations of media and communication, and their role in human development.
3. CO3: Demonstrate understanding of basic steps in designing communication strategies for development interventions.

CO-PO Mapping: