Publication

Abstract : The internet has become a primary need in the present, and understanding the importance of a well-designed User Interfaces(UI) is a prerequisite. Eye-tracking can help design appropriate UI that can have a positive impact on any business. Eye Tracking is the method of knowing where a person is looking. This study presents a novel eye-tracking system that uses a high-resolution webcam to record raw eye gaze data. The system includes an initial calibration process that adapts to the user’s screen size and lighting conditions to improve tracking accuracy. After calibration, the system records eye movement data during a user’s interaction with a designated test subject. Preprocessing is applied to ensure data reliability, and fixations are calculated based on Euclidean distance, time differences, and velocity thresholds. The resulting fixations are used to generate visual heat maps and scan paths that reveal user behavior on the test subject. Further analysis, such as region-wise attraction percentages, helps identify important UI components that users focus on the most. Overall, this eye- tracking system provides valuable insights into user behavior and can inform UI design decisions to enhance user experience. The proposed system is not only cost-effective but also provides decent accuracy of 83%, making it a useful tool for designers and organization to optimize their UI components for user attention.