COURSE SUMMARY
Course Title: 
Entrepreneurship Development and Business Communication
Year Taught: 
2019
Semester: 
5
Degree: 
Undergraduate (UG)
School: 
School of Agricultural Sciences
Campus: 
Coimbatore

'Entrepreneurship Development and Business Communication' is a course offered in B. Sc. (Hons.) Agriculture at School of Agricultural Sciences, Amrita Vishwa Vidyapeetham.

Syllabus:

Concept of entrepreneur, entrepreneurship development, characteristics of entrepreneurs; SWOT Analysis & achievement motivation, government policy and programs and institutions for entrepreneurship development, impact of economic reforms on agribusiness/ agrienterprises, entrepreneurial development process; business leadership skills; developing organizational skill (controlling, supervising, problem solving, monitoring & evaluation), developing managerial skills, business leadership skills (communication, direction and motivation skills).