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With computer-generated simulations that mimic real-world market and economic realities, SMGs test the mettle of students against challenging situations. Each team consists of four students who assume the roles of CEO, COO, CFO and CMO and together they devise a complete business plan and take strategic decisions based on simulated but realistic market fluctuations.

The SMG 2018 was inaugurated by Mr. Krishna Kumar, Secretary of the Coimbatore Management Association while Prof. Gopakumar V. Assistant Professor, School of Business, Coimbatore, welcomed the participants. Mr. D. K. Gupta and Mr. Vijay Singh also spoke on the occasion.

Thirty-eight teams, including prestigious business schools like Christ University, Bangalore; GRG, Coimbatore and PSG Institute of Management, Coimbatore, competed with teams from various campuses of Amrita Vishwa Vidyapeetham in the preliminary rounds. During the grueling rounds, the participants were put through intensive and immersive rounds that assessed their business acumen, managerial skills and strategic decision-making capabilities. Out of the 38 teams, 18 teams were selected, including PSG Institute of Management, GRG School of Management Studies, School of Management Studies- BIT and Amrita School of Business who won the regionals and qualified for the national finals.

After the final round, prizes were distributed by the guest of honor Mr. Ramesh Kumar Santhanam, Secretary of TIE-Global. The intensity and unpredictability of the games are reflected in Mr. Gupta’s words, “There was no room for complacency as the team position kept changing to the last moment. A minor error from a team that was leading till the last leg changed the market scenario itself, leading to a new set of decisions and strategies.”

Assessing the scope of the simulated games, Prof. Gopakumar added, “The way the game simulated market realities and how various teams responded to it underlines the importance of real-time and hands-on experience in the realm of business education.”

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