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Dr. Citybabu

Assistant Professor, School of Business, Bengaluru

Qualification: Ph.D
g_citybabu@blr.amrita.edu
Google Scholar Profile
Research Interest: Lean Six Sigma 4.0 & 5.0, Quality 4.0, Operational Excellence, Human Factors/Ergonomics, Resilience, and Sustainability

Bio

Dr. G. Citybabu is an Assistant Professor at the Amrita School of Business in Bangalore. He holds a Ph.D. in Management Studies (2025) from NIT Tiruchirappalli, where he was recognized with the Budding Researcher Award from 2022 to 2024. A certified Lean Six Sigma professional, his academic background includes a Master’s degree in Industrial Engineering (2019) and a Bachelor’s degree in Mechanical Engineering (2016), with a GATE qualification in 2020. A blend of practical and academic experience marks his career. He’s held significant roles such as a Quality Engineer at Zero Tolerance Private Limited, a Teaching Fellow at the College of Engineering Guindy, and a Facilitator at the SIEMENS Lab. This diverse background allows him to effectively connect theoretical knowledge with real-world applications. His current research interests are at the forefront of his field, focusing on Lean Six Sigma 4.0 & 5.0, Quality 4.0, Operational Excellence, Human Factors/Ergonomics, Resilience, and Sustainability. He is a prolific contributor to the academic community, regularly publishing in international journals and serving as a trusted peer reviewer for prestigious publications like the Journal of Business and Industrial Marketing, International Journal of Lean Six Sigma, the International Journal of Quality and Reliability Management, the International Journal of Productivity and Performance Management, and Business Process Management Journal.

Publications

Journal Article

Year : 2026

A data-driven approach to unlocking the potential of equity mutual funds for retail investors: an analysis based on expert insights

Cite this Research Publication : Senthil Arasu Balasubramanian, Rajesh Jeyaprakash, G. Citybabu, A data-driven approach to unlocking the potential of equity mutual funds for retail investors: an analysis based on expert insights, International Journal of Process Management and Benchmarking, Inderscience Publishers, 2026, https://doi.org/10.1504/ijpmb.2026.152639

Publisher : Inderscience Publishers

Year : 2026

Mapping the landscape of critical failure factors in Lean Six Sigma 4.0 implementation: an ISM–DEMATEL approach

Cite this Research Publication : G. Citybabu, S. Yamini, Mapping the landscape of critical failure factors in Lean Six Sigma 4.0 implementation: an ISM–DEMATEL approach, International Journal of Productivity and Performance Management, Emerald, 2026, https://doi.org/10.1108/ijppm-09-2025-0958

Publisher : Emerald

Year : 2026

Operational excellence themes: past, present and future

Cite this Research Publication : Jiju Antony, Arshia Kaul, Shreeranga Bhat, Michael Sony, S. Yamini, G. Citybabu, Elizabeth A. Cudney, Operational excellence themes: past, present and future, The TQM Journal, Emerald, 2026, https://doi.org/10.1108/tqm-07-2025-0410

Publisher : Emerald

Year : 2026

Lean six sigma in Industry 4.0: framework, enablers, challenges and opportunities

Cite this Research Publication : G. Citybabu, S. Yamini, Lean six sigma in Industry 4.0: framework, enablers, challenges and opportunities, Journal of Business & Industrial Marketing, Emerald, 2026, https://doi.org/10.1108/jbim-12-2024-0968

Publisher : Emerald

Year : 2026

Lean Six Sigma and Industry 4.0: mapping the competencies from a technology, organization, and environmental perspective

Cite this Research Publication : G. Citybabu, S. Yamini, K. Mathiyazhagan, Armando Papa, Lean Six Sigma and Industry 4.0: mapping the competencies from a technology, organization, and environmental perspective, Journal of Knowledge Management, Emerald, 2026, https://doi.org/10.1108/jkm-03-2025-0314

Publisher : Emerald

Year : 2025

An exploratory study of critical success factors in Lean Six Sigma 4.0 implementation: the people, processes and technology perspective through DEMATEL-ISM approach

Cite this Research Publication : G. Citybabu, S. Yamini, An exploratory study of critical success factors in Lean Six Sigma 4.0 implementation: the people, processes and technology perspective through DEMATEL-ISM approach, International Journal of Productivity and Performance Management, Emerald, 2025, https://doi.org/10.1108/ijppm-05-2024-0295

Publisher : Emerald

Year : 2025

Essential Skills for Lean Six Sigma 4.0 Implementation: Insights From a TOE-Based Mixed-Method Analysis

Cite this Research Publication : G. Citybabu, S. Yamini, Essential Skills for Lean Six Sigma 4.0 Implementation: Insights From a TOE-Based Mixed-Method Analysis, IEEE Transactions on Engineering Management, Institute of Electrical and Electronics Engineers (IEEE), 2025, https://doi.org/10.1109/tem.2025.3597131

Publisher : Institute of Electrical and Electronics Engineers (IEEE)

Year : 2024

Integration and implementation of LSS 4.0 practices: a perspective from manufacturing and service sectors

Cite this Research Publication : G. Citybabu, S. Yamini, Integration and implementation of LSS 4.0 practices: a perspective from manufacturing and service sectors, The TQM Journal, Emerald, 2024, https://doi.org/10.1108/tqm-04-2024-0141

Publisher : Emerald

Year : 2023

Characterization of Aluminium Alloy LM6 with B4C and Graphite Reinforced Hybrid Metal Matrix Composites

Cite this Research Publication : Suresh B. Somegowda, Manjunath S. Honnaiah, Girish K. Bettaiah, Characterization of Aluminium Alloy LM6 with B4C and Graphite Reinforced Hybrid Metal Matrix Composites, RAiSE-2023, MDPI, 2023, https://doi.org/10.3390/engproc2023059072

Publisher : MDPI

Year : 2023

A state of the art of Lean Six Sigma in the Indian context – 21st century: a bibliometric analysis

Cite this Research Publication : G. Citybabu, S. Yamini, A state of the art of Lean Six Sigma in the Indian context – 21st century: a bibliometric analysis, The TQM Journal, Emerald, 2023, https://doi.org/10.1108/tqm-12-2022-0357

Publisher : Emerald

Year : 2023

Lean Six Sigma 4.0 – a framework and review for Lean Six Sigma practices in the digital era

Cite this Research Publication : G. Citybabu, S. Yamini, Lean Six Sigma 4.0 – a framework and review for Lean Six Sigma practices in the digital era, Benchmarking: An International Journal, Emerald, 2023, https://doi.org/10.1108/bij-09-2022-0586

Publisher : Emerald

Year : 2023

Lean Six Sigma and Industry 4.0 – a bibliometric analysis and conceptual framework development for future research agenda

Cite this Research Publication : G. Citybabu, S. Yamini, Lean Six Sigma and Industry 4.0 – a bibliometric analysis and conceptual framework development for future research agenda, International Journal of Productivity and Performance Management, Emerald, 2023, https://doi.org/10.1108/ijppm-10-2022-0549

Publisher : Emerald

Year : 2022

The implementation of Lean Six Sigma framework in the Indian context: a review and suggestions for future research

Cite this Research Publication : G. Citybabu, S. Yamini, The implementation of Lean Six Sigma framework in the Indian context: a review and suggestions for future research, The TQM Journal, Emerald, 2022, https://doi.org/10.1108/tqm-10-2021-0291

Publisher : Emerald

Year : 2021

Experimental Investigation of Tensile Shear Strength on Resistance Spot Welding of Stainless Steel AISI 304-Mild Steel 2062

Cite this Research Publication : Citybabu, Experimental Investigation of Tensile Shear Strength on Resistance Spot Welding of Stainless Steel AISI 304-Mild Steel 2062, International Journal of Grid and Distributed Computing, [publisher], 2021, [url]

Publisher : International Journal Grid and Distributed Computing

Presentations
  1. Presented a research paper at National Conference on Emerging Trends in Mechanical Engineering and its Applications “Investigation of Tensile Shear Strength on Resistance Spot Welding of Stainless Steel – Mild Steel by Taguchi method” in SRM Institute of Science & Technology, Ramapuram Campus, Chennai-89. April 2, 2019.
  2. Citybabu, G. and Yamini, S. (2022), “Exploration of Lean Six Sigma in an Indian Context: A Literature Review”, Proceedings of the Fourth International Conference on Advances in Industrial Engineering Applications”, (ICAIEA, 2022) during June 2-4, 2022, in online mode organised by the Department of Industrial Engineering, CEG, Anna University, Chennai, India. ISBN 978-81-948476-1-8.
  3. Presented a research paper at 10th International Conference on Business Analytics and Intelligence (2023-ICBAI) on “Identification of Critical Skills for Successful Implementation of LSS 4.0” held from December 18-20, 2023, at the Indian Institute of Science Bangalore, India.
  4. Faculty Mentor, “Understanding Switching Intentions Toward Renewable Energy Adoption Among MSMEs Using the Push–Pull–Mooring Framework: Evidence from Emerging Indian Markets.” Presented at the 2nd International Conference on Modern Trends in Engineering, Science, Management, and Technology (MESMT-2026) Organized by T.D.M.N.S. College & Xavier Institute for Research and Development, March 21–22, 2026.
  5. Faculty Mentor, “The Influence of Visual and Auditory Cues from Social Media Influencers on Consumers’ Purchase Intention Towards Skincare Products: The Mediating Role of Parasocial Interaction.” Presented at the 2nd International Conference on Modern Trends in Engineering, Science, Management, and Technology (MESMT-2026) Organized by T.D.M.N.S. College & Xavier Institute for Research and Development, March 21–22, 2026.
  6. Faculty Mentor, “Exploring the Rental Appliance Economy in Bangalore A Study on Consumer Behaviour, Market Structure, and Industry Opportunities” Presented at the 2nd International Conference on Modern Trends in Engineering, Science, Management, and Technology (MESMT-2026) Organized by T.D.M.N.S. College & Xavier Institute for Research and Development, March 21–22, 2026.
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