Qualification: 
Ph.D, MPhil, MA
sreenak@asas.kh.amrita.edu

Dr. Sreena K. currently serves as Assistant Professor (Sr. Gr.) and Research Guide in the Department of English and Languages, School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Kochi. 

Qualification:  Ph. D., M. A. (English), M. Phil.

Publications

Publication Type: Journal Article

Year of Publication Title

2019

A. George, Sulthana.K, S., and Sreena K., “Media Awareness on River Pollution: A Case Study on Muttar River”, International Journal of Innovative Technology and Exploring Engineering , vol. 8, no. 7, 2019.[Abstract]


This study is to identify the initiatives taken by media (print/broadcast) to report the threat of pollution in Muttar River. All the news regarding this river will be collected from last 3 years’ record. The research will also ponder into the study of the media coverage of the current issue and how effectively this news addressed the problem. The frequency and the relevance given by different media over the years will be analysed. The survey conducted will help to know, how this pollution is affecting the life of people living along the banks of the river. The quantitative analyses carried out in this study will create an awareness regarding the negligence of media on reporting similar environmental issues and also lack of attention given to the depletion of such renewable natural resources. Keywords:Muttar River, Media coverage, Survey, Awareness, Pollution

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2019

S. Sulthana, George, A., and Sreena K., “Verbal to Visual : A Semiotic Analysis of Eat Pray Love”, International Journal of Advance and Innovative Research, vol. 6, no. 2, 2019.[Abstract]


The research intents to undertake a semiotic analysis of the film adaptation of the memoir Eat Pray Love, written by Elizabeth Gilbert with the same title. The study examines the adaptation process of transferring the verbal text to visual text. The basic discourse on adaptation studies will ponder into the changes occurred in the incorporation of difference in plot, characterization, setting and other narrative elements in the source text. The study aims to look into the alterations made in plot, settings and characterization in the film adaptations of the novel Eat Pray Love while it is transferred into a film. It uses a descriptive qualitative analysis on the reconstruction of data from one form to another.

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2019

A. Mariam Jacob, Sreedharan, N. V., and Sreena K., “Consumer Perception of Online Food Delivery Apps in Kochi”, International Journal of Innovative Technology and Exploring Engineering (IJITEE) , vol. 8, no. 7, 2019.[Abstract]


A single window for ordering from a wide range of restaurants, online food delivery mobile applications has become popular over these years. This trend has changed the mindset of customers, gratifying users of different age groups. There are wide varieties of restaurants now delivering online services at best offers and reasonable prices. This, indeed, has expanded their daily business, witnessing a boom in online food delivering system as well as popularizing it across the country. The online food ordering system sets up a food menu online with the help of mobile applications like Zomato, Swiggy and Uber Eats. Science and technology is developing day by day and undoubtedly, it can be said that the invention of internet has expanded the country's online business enterprises. From booking tickets, paying bills, buying utensils and so on, internet has endorsed everyone in many ways and the recent development is food delivering applications where the desired food items are delivered at the user's doorstep. It frees customers from visiting the eateries and also the long wait in restaurants. In this study, the main focus is to analyze the perception of consumer towards online food ordering services. The research takes both quantitative and qualitative approach to the study.

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2019

P. Prathas and Sreena K., “A Neo-Colonial Indentation in Advertisement: A Structural Analysis on Selected Cadbury Chocolate Advertisement”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), vol. 8, no. 7c, 2019.[Abstract]


The present paper makes both quantitative and qualitative analysis to unveil the neo-colonial intention in advertisements,and the analysing scale used is the figurative language. The signifiers and the signs used for signification and the levels of signification are quantified for an in-depth analyses.The paper tries to persue the structural and deep semiotic analysis of four advertisements of Cadbury. It also tries totease out the neo colonial imprints through different explicit signs and symbols and checks how the food habits change with culture and traditions.

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2017

S. Dinesh Babu, Harikrishnan D., and Sreena K., “Transition in Imaging of Female Protagonists in Contemporary Disney Animation Films”, Journal of Advanced Research in Dynamical and Control Systems, no. 12, pp. 815-822, 2017.[Abstract]


This paper examines the portrayal of female characters‟ in animation films. It explores the different aspects of character design based on the character’s appeal, charisma, and mannerisms. This paper proposes to read the iconography of contemporary animation heroines in terms of perceptual paradigms of post-modern femininity. To elucidate this argument, the study has undertaken a comparative analysis of the presentation styles of female protagonists in selected animated films with special reference to the animation feature films, „Brave‟ and “The Croods”.

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2017

M. U. Menon and Sreena K., “Newspapers in Pockets: A study on the Newspaper Reading Habits of Youth”, Journal of Advanced Research in Dynamical and Control Systems, vol. 9, pp. 823-839, 2017.[Abstract]


The youth is not just en route to acquire the trending fashion and life style; a drastic change has occurred in the knowledge acquisition patterns too. The viewing and reading phenomenon has concentrated into a small media space. The traditional concept of newspaper has now transformed into the new generation tablets and mobile screens. This paper attempts to conduct a survey on the changing trends in the reading habits among youth. The concepts of space and text have taken a new turn as far as the modern digital world is concerned. The study previews the future of traditional media especially among the young readers.

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Publication Type: Book Chapter

Year of Publication Title

2017

M. U. Menon and Sreena K., “Disability and Economic Disadvantage: An analysis of characters in Mollywood Sarah (Parvathy-Bangalore Days) and Stephen Louis (Jayasurya-Beautiful)”, in Exploration in Critical humanities :a collection of essays, 2017.[Abstract]


The relationship between disability and economic disadvantage is profound and hidden. When a child is born in India with a physical or mental challenge, the cultural taboos that follows can be neglected, when considered the financial down stress the family is expected to face in the upbringing of the child. Despite of the gender, a special child requires something 'extra' in every basic amenity in his/her day to day life. This 'extra' expenditure in everyday life will be a question mark for the family and relatives. When it is non debatable that the financial crisis faced by the parents is huge, what about the economic disadvantages encountered by the disabled themselves? This is the subject of discussion in this paper. When we say money is not everything, it's better to move on a motorised wheelchair than to crawl on the road without one. Lying on an adjustable bed in an air-conditioned room will definitely be an enhanced option than lying on a torn cloth in a slum. Here economics will win the game. The multinational facilities and super innovative inventions for the differently abled is limited to the doors of high income families who can afford and access the same. The study throws light on the economic issues faced by disabled and their families, in comparison to a healthy family.

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