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Vinitha V. U.

Assistant Professor, School of Business, Coimbatore

Qualification: PGDM, Ph.D


Vinitha V. U. currently serves as Assistant Professor at School of Business, Coimbatore.

V. U. Vinitha is a Post Graduate Diploma in Management from Amrita School of Business and holds UGC NET in Management. She is also a qualified Accredited Management Teacher (AMT) from AIMA . Mrs. V. U. Vinitha has worked in the industry for 5 years in administrative and marketing positions in Healthcare and Education sectors and over 16 years of MBA teaching in reputed B-Schools in Kerala. She was previously associated with Monti International Institute of Management Studies, Perinthalmanna, MES College of Engineering, Kuttippuram and ICFAI National College, Kozhikode. She was a visiting faculty to School of Management Studies, University of Calicut and other reputed MBA institutes in Calicut and Malappuram. She is pursuing her Ph.D. from Amrita School of Business, Coimbatore in marketing and behavioral sciences.

Her research interest areas include branding, visual aesthetics, servicescapes and anthropomorphism. At ASB Coimbatore, she teaches Marketing Management, Strategic Brand Management and Consumer Behavior.

NET,AMT Industry and Academic Experience: 21 years

Qualification :PGDM, UGC NET.

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