Press & Media

Amrita University has distributed essential seaweed farming equipment to 115 women as part of its ‘Blue is the New Pink’ initiative, a flagship campaign launched in 2024.

The project, spearheaded by Ammachi Labs and the Center for Women Empowerment and Gender Equality (CWEGE), aims at redefining the role of women in marine conservation and sustainable livelihoods, positioning them as key drivers of climate resilience and economic independence. As part of this mission farming equipment was given to women across five villages — Sambai, Olaikuda, Thirupalikudi, Thondi, and Soliyakudi in Ramanathapuram district. This initiative, under the Seaweed Cultivation Training Project launched in 2023, provides women with the skills, tools, and market access needed to establish eco-friendly marine enterprises.